Workshop
Showing 1-16 of 56.
Workshop
Mastering Brand Storytelling
Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular…
Workshop
Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape
Jamie Notter, Elizabeth Engel, Tiffany Dyar
Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic…
Workshop
Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands
Lacey Houston, Tara Puckey, MBA, CAE, CMP, Sean Soth
The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…
Workshop
Association Sales Mastery: Strategies and Tactics That Advance Business Development
Sean Soth, John Bacon, Jay Ablondi
We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous…
Workshop
Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships
Leah Lang, Dan Kowitz, Connie Ferger
Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in,…
Workshop
Turning Content Into Cash: What Association Execs Can Learn from B2B Media
Krystle Kopacz, Amy Hawkes Repke
For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we…