Workshop

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Workshop

PAR Community Idea Swap

Wed, July 16, 2025 – 2:00PM – 3:00PM (EDT)

As market uncertainties and external factors keep evolving, identifying new ways to grow revenue is more crucial than ever. Join our PAR Community Idea Swap…

Workshop

Mastering Brand Storytelling

Wed, October 15, 2025 – 2:00PM – 3:00PM (EDT)

Park Howell

Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular…

Workshop

Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape

Wed, September 10, 2025 – 2:00PM – 3:00PM (EDT)

Jamie Notter, Elizabeth Engel, Tiffany Dyar

Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic…

Workshop

Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands

Wed, June 18, 2025 – 2:00PM – 3:00PM (EDT)

Lacey Houston, Tara Puckey, MBA, CAE, CMP, Sean Soth

The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…

Workshop

Association Sales Mastery: Strategies and Tactics That Advance Business Development

Wed, May 21, 2025 – 2:00PM – 3:00PM (EDT)

Sean Soth, John Bacon, Jay Ablondi

We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous…

Workshop

Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships

Wed, April 16, 2025 – 2:00PM – 3:00PM (EDT)

Leah Lang, Dan Kowitz, Connie Ferger

Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in,…