Workshop

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Business Development

Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing

Wed, March 18, 2026 – 2:00PM – 3:00PM (EDT)

In today’s hyper-connected, always-online economy, the traditional battlefield of sales has evolved. No longer confined to cold calls and handshake meetings, the modern sales arena…

Non-Dues Revenue

Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs

Wed, February 18, 2026 – 2:00PM – 3:00PM (EDT)

Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative…

Leadership

GOAT Awards: Advancing Association Business

Wed, January 21, 2026 – 2:00PM – 3:00PM (EDT)

Sean Soth, Jen Smith, Aaron Milgrom (test)

Mastering Brand Storytelling

Wed, October 15, 2025 – 2:00PM – 3:00PM (EDT)

Park Howell

Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular…

Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape

Wed, September 10, 2025 – 2:00PM – 3:00PM (EDT)

Jamie Notter, Elizabeth Engel, Tiffany Dyar

Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic…

Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands

Wed, June 18, 2025 – 2:00PM – 3:00PM (EDT)

Lacey Houston, Tara Puckey, MBA, CAE, CMP, Sean Soth

The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…