Workshop

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Workshop

Mastering Brand Storytelling

Wed, October 15, 2025 – 2:00PM – 3:00PM (EDT)

Park Howell

Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular…

Workshop

Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape

Wed, September 10, 2025 – 2:00PM – 3:00PM (EDT)

Jamie Notter, Elizabeth Engel, Tiffany Dyar

Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic…

Workshop

Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands

Wed, June 18, 2025 – 2:00PM – 3:00PM (EDT)

Lacey Houston, Tara Puckey, MBA, CAE, CMP

The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…

Workshop

Association Sales Mastery: Strategies and Tactics That Advance Business Development

Wed, May 21, 2025 – 2:00PM – 3:00PM (EDT)

Sean Soth, John Bacon, Jay Ablondi

We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous…

Workshop

Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships

Wed, April 16, 2025 – 2:00PM – 3:00PM (EDT)

Leah Lang, Dan Kowitz, Connie Ferger

Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in,…

Workshop

Turning Content Into Cash: What Association Execs Can Learn from B2B Media

Wed, March 19, 2025 – 2:00PM – 3:00PM (EDT)

Krystle Kopacz, Amy Hawkes Repke

For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we…