Workshop
Showing 1-16 of 59.
Business Development
Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing
In today’s hyper-connected, always-online economy, the traditional battlefield of sales has evolved. No longer confined to cold calls and handshake meetings, the modern sales arena…
Non-Dues Revenue
Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs
Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative…
Leadership
GOAT Awards: Advancing Association Business
Sean Soth, Jen Smith, Dan Cole, Krystle Kopacz, Carrie McIntyre, Brittany Shoul
Celebrate the 5th Annual PAR GOAT Awards—Greatest of All Twenty Twenty-Five! This year, every honored GOAT represents a powerhouse of insight and innovation driving associations…
Mastering Brand Storytelling
Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular…
Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape
Jamie Notter, Elizabeth Engel, Tiffany Dyar
Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic…
Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands
Lacey Houston, Tara Puckey, MBA, CAE, CMP, Sean Soth
The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…