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RECENT HIGHLIGHTS

What Top Podcasts Can Teach Your Association About Audience Engagement

Associations aren’t the only entities facing the challenges of a competitive market. The podcast industry, which experienced significant growth from 2014 to 2020, is also reimagining its work while decreasing its workforce. Join PAR as we examine why these top podcasts of 2023 were recognized as the best among more than 4 million shows worldwide… and what your association can learn from them about audience engagement.

Executive Take: Big Ideas for Associations

Associations have the opportunity to pioneer new opportunities for business that will impact their missions. We asked the most recent PAR GOAT Award nominees to share one big idea for associations to consider in 2024.

Press Release: PAR Announces Michelle Brien of Matchbox Virtual Media as the Recipient of the 2023 PAR GOAT Award

Towson, MD, January 18, 2024 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2023 PAR GOAT Award, Michelle Brien, Vice President of Marketing, Matchbox Virtual Media. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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