Register Now Association Sales Mastery:
Strategies and Tactics That Advance Business Development
Wed, May 21, 2025 - 2:00PM - 3:00PM (EDT) Jay Ablondi John Bacon Massachusetts Medical Society
Director of Business Development
ASAE
VP, Sales & Partner Experience
Sean Soth Professionals for Association Revenue (PAR)
Founder & Leadership Advisory Board Chair
Listen Now SEASON 2 EPISODES OUT NOW Register Now Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands Wed, June 18, 2025
2:00PM - 3:00PM (EDT)
Tara Puckey Lacey Houston Radio Television Digital News Association
Executive Director
MCI USA
AVP, Client Partnership & Performance
Professionals For Association Revenue Join the PAR community today! PAR is pioneering the home for association business and revenue health Pioneering the future of association business and revenue health. 2025 Dates Announced! Join us Nov. 4-6, 2025 in Annapolis, MD Register Today!

RECENT HIGHLIGHTS

Producer Toolbox: Sales Report Template

An effective sales report is more than a collection of metrics and data. It is how effective sales teams set, communicate and track their business development goals and efforts with the rest of their organization. This sales report download is available to all PAR members.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

How Strategic Sponsor Conversations Led to Revenue Boosts for NAMI

Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.

How to Become an Intentional Conference Attendee

Attending a professional conference can be an overwhelming experience. Dashing between education sessions, strategic meetings, and networking events makes for a fantastic week, but how do we reflect on and implement real organizational change once we are back in our home base?

Pierre PARtnership Award Announced: Recognizing When Association Mission and Business Intersect

Towson, MD, October 12, 2022 – The Professionals for Association Revenue (PAR) has announced the launch of the Pierre PARtnership Award recognizing business forward association programs, events, and staff experiences. This new award will be presented during the RevUP Summit (December 7-8, 2022), a conference focused on the insights needed to advance association revenue to support mission.

Poll: What Role Does Your Board Play in Developing Revenue?

Some association boards provide oversight and guidance on revenue programs and profit and loss. 21st century business development continues to require leadership, direction and vision as a key ingredient to revenue success.

RevUP Speaker Spotlight: Sylvia Gonner, CAE

Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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Slide Slide Society for Clinical Research Sites The Association for Packaging and Processing Technologies NACS IFT