HIT YOUR MARK JOIN PAR SEPTEMBER IS MARKETING FOR BUSINESS MONTH Learn More > DAN KOWITZ JSB PARTNERSHIP CONSULTANTS Register Now SEAN SOTH PAR Association Growth Mindset: Transforming Teams, Programs and Purpose BRUCE ROSENTHAL PARTNERSHIP PROFESSIONALS NETWORK PAR Webcast Series Wed, October 20, 1 - 2 pm ET Association Executives Share Why PAR is needed NOW. Watch Video Landscape Survey:
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September Poll

September 1, 2021

How is your team adapting digital revenue resources in 2021?

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Revenue Renegades: Top Takeaways From Marketing Your Marketing

Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.

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Meet a Member: Carrie Hartin, President of Sales, Solutions and Services, MCI

Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of “Meet a Member.”

Poll: Marketing Your Marketing

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Mike Thompson

Meet panelist Mike Thompson who will join us for Webcast New Ideas for Non-Dues Revenue Success. Mike Thompson is the CEO of SVI, a talent development and training company that owns and operates Learner Mobile- an award-winning next generation learning software platform. As one of the most forward-thinkers in leadership and business, Mike is a sought-after speaker who has delivered keynote speeches to hundreds of audiences across Asia, Europe, and North and South America.

Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Teri Carden

Meet panelist Teri Carden who will join us for Webcast New Ideas for Non-Dues Revenue Success. Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS).

Revenue Renegades: Top Takeaways From Sales KPIs Every Association Team Needs

Top Takeaways from Sales KPIs Every Association Team Needs. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about most used KPIs and metrics. Participants shared which metrics are most important to track daily, weekly or monthly, and discussed the concept of tracking numbers to improve instead of to prove.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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