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Non-Dues Revenue

Industry Voices

PAR Industry Research

Exclusive association business insights for revenue performance.

Press Release: 2023 Pierre PARtnership Award Finalists Announced

Towson, MD, November 10, 2023 – The Professionals for Association Revenue (PAR) announces the 2023 finalists of the Pierre PARtnership Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.

Boost Engagement and Non-Dues Revenue with Cohort Learning

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?

Executive Take: Big Ideas for Membership

In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.

Press Release: PAR Appoints Jen Smith as New Executive Program Director

Towson, MD, October 17, 2023 – Professionals for Association Revenue (PAR) is pleased to announce the appointment of Jen Smith as Executive Program Director. Jen brings a wealth of association experience and a proven track record in program management and application. With a deep background in association media, Jen Smith provides a unique approach to the programs that PAR has ahead into 2024, highlighting strategy and association performance.

The Member Benefit Your Association Might Be Undervaluing

New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.

Seal of Approval: Would You Endorse Your Own Association?

What does sour milk, a test kitchen and the search for perfection have to do with associations? We connect the dots in this article as we explore the benefit of an association seal of approval along with Dr. Michael Tatonetti, CPP, CAE – and ask the questions to help you determine if you’d receive the endorsement and trust of your own audience.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


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