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RECENT HIGHLIGHTS
Conversational Sales: How Associations Can Grow Revenue One Dialogue at a Time
In today’s environment defined by tighter budgets, more informed buyers, and increased skepticism, associations are rethinking how revenue growth happens. Siloed sales teams are no longer serving organizations. What consistently moves revenue forward, leaders say, is the quality of conversations — internally across teams and externally with partners, sponsors, and customers.
Association Business Myth Busters: 5 Revenue Myths Holding Associations Back
During Association Business Week 2026, Professionals for Association Revenue challenged five familiar myths that keep today’s associations from building the business engines their missions deserve.
PAR Invites Association Professionals to April 28 Virtual Workshop on Mission-Driven Sales
Association professionals from across the country will gather online April 28 for a virtual workshop on mission-driven sales hosted by Professionals for Association Revenue.
The free, interactive 90-minute event will take place during PAR’s first-ever Association Business Week, from April 27-May 1 online and in Washington, D.C. “Mission-Driven Sales for Every Association Professional” will run from 2-3:30 p.m. (EDT) April 28 on Zoom, and registration is still open.
Press Release: Popshap Continued Pathway PARtnership with Professionals for Association Revenue
Towson, MD, April 21, 2026 — Popshap has renewed its Pathway PARtnership with Professionals for Association Revenue (PAR), reaffirming a shared commitment to helping associations create more engaging event experiences and strengthen their business strategies.
Poll: Know Someone? The Power of Referrals
Referrals from existing customers and members are often a key indicator of satisfaction, trust, and perceived value in an association’s offerings. To benchmark current performance and identify growth opportunities, please tell us how many customer or member referrals your sales team typically receives in an average month.
Meet a Member: Trent Nole, Water Environment Federation
Trent Nole is an account executive for new business development at the Water Environment Federation, a technical and educational nonprofit based in Alexandria, Virginia, that represents water quality professionals around the world. He joined PAR in 2025 and is a member of PAR’s 2026 Accelerator Group for Sales Practitioners. Here, Nole shares his highly consultative, client-first approach to driving sustained revenue growth, including the key questions he asks that disrupt the status quo. Plus, get to know him better in our rapid-fire Q&A.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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