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Association Business Development
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What Could You Do in 2022?

November Poll

November 1, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

Revenue Renegades: Top Takeaways From How to Prioritize the Right Customizations for Your Partner Programs

In this Revenue Renegades meet-up, revenue producers from the association industry came together to chat about how to prioritize customizations for business partnership programs. PAR members looked at programs that are (or aren’t) working, and outlined what they will look like moving into 2022.

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Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

Poll: Partner Programs

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

3 Questions: How to Engage in Meaningful Professional Reflection

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.

Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society

Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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