Professionals For Association Revenue METRICS AND KPI IN JULY! Measure and Meet Revenue Goals JOIN PAR Association Executives Share Why PAR is needed NOW. Watch Video Landscape Survey:
Association Business Development

Are You Actively Developing Your Team?

Are You Measuring What Matters?

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

PARtners @ Work: Learner Mobile

We think PAR’s association partners do some pretty great work! In our “PARtners at Work” series, we highlight the different ways they are impacting our…

Best Ways to Develop Your Team Now: OnPAR-Ep10

Changing work environments and new look teams can make it challenging for association leadership to provide meaningful and accessible professional development. In this OnPAR Video Short, top association executives from our PAR Leadership Advisory Board answer the question, “How can association professionals best develop their teams now?”

The New Race for Relevance: 5 Radical Changes for Associations

Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.

Poll: Are Your Metrics Improving Revenue Health?

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

10 Ways to Close More Sales Deals, Faster

COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work…

3 Questions: How COVID Has Shifted the Sponsorship Paradigm

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about…

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


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