April 27 - May 1
Truth Initiative
RECENT HIGHLIGHTS
Bridging the Gap: How Sales, Marketing & Membership Can Win Together
AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation
Association sales teams are under pressure to grow sponsorship revenue with fewer resources. In her RevUP 2025 session, “AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation,” Amy Michalski shared how she transformed sponsorship sales at the Association of Intelligent Information Management by integrating artificial intelligence and automation into her daily workflow.
Press Release: PAR Announces Holmes Corporation as Newest Pathway PARtnership Member
Towson, MD, March 12, 2026 — Professionals for Association Revenue is proud to announce Holmes Corporation as its newest Pathway PARtner. This collaboration reflects a shared commitment to strengthening association sustainability through strategic business development, professional education, and measurable revenue growth.
Poll: 1st Quarter Performance: How Does Your Team Measure Up?
As we wrap up the first quarter, many sales teams are taking stock of their progress toward Q1 goals. We’d love to hear how things are going for you and your team—are you on track to meet, exceed, or still working toward your sales quota? Take a quick moment to share your experience in our short poll below.
Meet a Member: William Hutabarat, Steel Erectors Association of America
William Hutabarat is director of membership and business development for the Steel Erectors Association of America. He joined PAR in 2024. Here, Hutabarat shares how he expanded SEAA’s social media presence, explains how being an effective mentee brought him success, and reveals his association’s secret sauce. Plus, get to know him more in our rapid-fire Q&A.
What Are You Leaving on the Table? Associations’ 7 Biggest Missed Opportunities Today
When it comes to business development, many associations are leaving money or influence on the table. Whether they’ve been strapped for time or resources, narrowly focused, pulled in too many directions — or just plain don’t know what they don’t know — missed opportunities of the past could be an association’s possibilities of today. PAR’s four new Leadership Advisory Board members reveal where the biggest missed opportunities lie and how associations can start capitalizing on them now.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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