April 27 - May 1
Truth Initiative
RECENT HIGHLIGHTS
Build Your Ecosystem: How Associations Can Become the Central Hub for Innovation and Collaboration
It’s time for associations to move from transactional revenue models to ecosystem-based value creation. In fact, it’s the most important shift associations can make today, says Teri Carden, COO of Insight Guide, an impact-driven software company founded in 2022.
“I’m talking about shifting the mindset from ‘What can my association sell to my members?’ to ‘How can my association create value exchanges across the entire industry?’” Carden tells PAR.
Press Release: PAR and CredSpark Focus on Association Audience Engagement through Pathway PARtnership
Towson, MD, March 18, 2026 — Professionals for Association Revenue, a leader in advancing association sustainability and business development excellence, is proud to announce that CredSpark has joined as a Pathway PARtner — premier members aligned with PAR’s mission to help associations accelerate revenue strategies and deepen member engagement.
Bridging the Gap: How Sales, Marketing & Membership Can Win Together
AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation
Association sales teams are under pressure to grow sponsorship revenue with fewer resources. In her RevUP 2025 session, “AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation,” Amy Michalski shared how she transformed sponsorship sales at the Association of Intelligent Information Management by integrating artificial intelligence and automation into her daily workflow.
Press Release: PAR Announces Holmes Corporation as Newest Pathway PARtnership Member
Towson, MD, March 12, 2026 — Professionals for Association Revenue is proud to announce Holmes Corporation as its newest Pathway PARtner. This collaboration reflects a shared commitment to strengthening association sustainability through strategic business development, professional education, and measurable revenue growth.
Poll: 1st Quarter Performance: How Does Your Team Measure Up?
As we wrap up the first quarter, many sales teams are taking stock of their progress toward Q1 goals. We’d love to hear how things are going for you and your team—are you on track to meet, exceed, or still working toward your sales quota? Take a quick moment to share your experience in our short poll below.
PAR Industry Research
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The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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