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What Are You Thinking?

January 8, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

Press Release: Professionals for Association Revenue (PAR) Launches with Content-Rich Website Focused on Professional Development and Resources for Revenue Growth.

Towson, MD, January 19, 2021 – Officially launching this week, Professionals for Association Revenue (PAR) is on a mission to inspire revenue growth for association professionals through knowledge, resources and community.

Webcast Preview: Association Sales Strategy in 2021

Reacting to a pandemic in the middle of an ongoing sales cycle was tough, wasn’t it? But we did it. And now, our associations can take what we learned in 2020 and use it to strategize in 2021. In this webinar, join PAR members from the Society for Clinical Research Sites (SCRS) as we explore how associations can set sales strategies in 2021.

Marketing Your Mission, Part Two: Integrating Your Mission Statement

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

Poll: Revenue Strategy

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

3 Questions: 45-Minute Breakthroughs in Sales and Marketing

What will professional breakthroughs look like in 2021? PAR sat down with Allan Hirsh, speaker, author and entrepreneur ahead of his upcoming webcast to talk about his upcoming book and how associations can begin to build breakthroughs of their own.

Connecting with Business Partners During COVID-19: OnPAR-Ep3

Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


Attain valuable CAE credit hours through PAR's ongoing live webcast program.


Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

Power up your Revenue Potential!