April 27 - May 1
Align your leadership vision and revenue engines in one focused day, clarifying your value story and strengthening executive–revenue team collaboration to drive measurable growth for your association.
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RECENT HIGHLIGHTS
Poll: Know Someone? The Power of Referrals
Referrals from existing customers and members are often a key indicator of satisfaction, trust, and perceived value in an association’s offerings. To benchmark current performance and identify growth opportunities, please tell us how many customer or member referrals your sales team typically receives in an average month.
Meet a Member: Trent Nole, Water Environment Federation
Trent Nole is an account executive for new business development at the Water Environment Federation, a technical and educational nonprofit based in Alexandria, Virginia, that represents water quality professionals around the world. He joined PAR in 2025 and is a member of PAR’s 2026 Accelerator Group for Sales Practitioners. Here, Nole shares his highly consultative, client-first approach to driving sustained revenue growth, including the key questions he asks that disrupt the status quo. Plus, get to know him better in our rapid-fire Q&A.
Press Release: PAR and Insight Guide Partner to Help Associations Unlock New Revenue and Member Value
Towson, MD, April 14, 2026 — Insight Guide has joined the growing Pathway PARtnership community with Professionals for Association Revenue (PAR), bringing a new platform designed to help associations diversify their revenue streams while delivering practical value to their members.
RevUP Summit Pre-Game: Amplify Your LinkedIn Presence
FREE AND OPEN ACCESS Get RevUP-ready before you even step onsite. Join LinkedIn strategist Colleen McKenna for a fast-paced, practical session designed to help you…
Fixing Broken Conflict Systems: The Hidden Revenue Leak in Your Organization
Conflict isn’t just about difficult people—it’s a culture and systems problem that quietly slows decisions, stalls innovation, and drags down revenue. In this lively, practical…
PAR to Host Revenue Symposium for Association Leaders in Washington, D.C.
Professionals for Association Revenue has a packed week of programming planned for its inaugural Association Business Week from April 27-May 1 online and in Washington, D.C. The pinnacle event is “From Mission to Market, Aligning Leadership and Revenue Engines,” a dynamic symposium from 8:30 a.m.-4:15 p.m. April 30 at Convene Hamilton Square.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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