Professionals For Association Revenue GROW YOUR ORGANIZATION JOIN PAR OCTOBER IS GROWTH MINDSET MONTH Learn More > Register Now 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success Rachel Druckenmiller CEO, Unmuted PAR Webcast Series Wed, November 3, 1 - 2 pm ET Association Executives Share Why PAR is needed NOW. Watch Video Landscape Survey:
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October Poll

October 5, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

3 Questions: How to Engage in Meaningful Professional Reflection

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.

Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society

Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”

Poll: Growth Mindset

A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.

3 Keys for Association Marketing Teams to Support Their Sales Teams

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

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Revenue Renegades: Top Takeaways From Marketing Your Marketing

Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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Slide Webvent Society for Clinical Research Sites The Association for Packaging and Processing Technologies NACS Slide Hi-Fidelity Group Inc. IFT The Successful Firm Project MCI