Leadership
Webcast Takeaways You Can Use Today
Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.
Revenue Renegades: 4 Takeaways From Portfolio Show & Tell
4 Takeaways from Portfolio Show & Tell: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
How NACS Builds Meaningful Relationships Among its Member Groups
Erin Pressley is the Vice President of Education and Media for the National Association of Convenience Stores (NACS). We asked Pressley how NACS is able to connect their two member groups, retailers and suppliers, in meaningful ways — particularly during a worldwide pandemic.
Revenue Renegades: 5 Takeaways From Positioning Association Value
5 Takeaways from Positioning Association Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
How SCRS Connects Mission to Business Partnerships
All associations, regardless of their industry, operate with the same goal — to grow a community working toward a common purpose. But with the elimination of in-person events in 2020, association communities were tasked with finding new ways to grow communities and connect with business partners. In this article, we’re taking a closer look at one organization that rose to the challenge: The Society for Clinical Research Sites (SCRS).
Revenue Renegades: 5 Takeaways From Revenue Strategy Month
5 Takeaways from Revenue Strategy Month: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
Marketing Your Mission, Part Two: Integrating Your Mission Statement
In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.
Poll: Revenue Strategy
Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?
Marketing Your Mission, Part One: Identify Your Mission Statement
A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.
3 Questions: The Role Revenue Plays in Developing New Ideas
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron.
Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple
Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.
How to Prioritize Your Association’s Tech Decisions
We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.
This is MEMBER ONLY Content
3 Questions: Sponsorship in 2020 and Beyond
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).
4 Tips to Help Associations Build Programs Customers Want
Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.
This is MEMBER ONLY Content
Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms
A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?
This is MEMBER ONLY Content
Why Associations Should Focus on Tomorrow: OnPAR-Ep1
Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.
4 Steps to Predicting Client Spending Following Covid-19
Predicting client spending has always been a challenge. But now, in a COVID-19 world, it’s not only challenging, but increasingly important. Even prior to the arrival of the pandemic, there were more buying options than ever before. Increased options in digital, social, marketing automation and even artificial intelligence…
This is MEMBER ONLY Content
5 Ways to Deliver Growth Mindset to Your Member and Business Partner Programs
Fixed programs have been the cornerstone of association bottom lines for decades producing a similar performance year after year in predictable fashion — until now. So how do we face uncertainty as we approach a new year? Start with a growth mindset on your products and approach.
This is MEMBER ONLY Content
How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape
Whether change is intended or forced, it’s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a “Why Change?” mindset, pointing to past performance as a measure of success.
Poll: Value Proposition
An association’s value proposition often offers a key point of interest and investment for members and business partners alike.
- « Previous
- 1
- …
- 4
- 5
- 6