Leadership
Members on the Move: How Association Members Benefit from Becoming Modern Learners
As associations look for new ways to educate and inform members, one answer is in the palm of their hands: Mobile learning. It’s a growing industry that’s expected to reach $78.5 billion by 2025 as corporations, educational institutions and associations work to better meet customer, student and member needs wherever they are — and that is increasingly in front of their smartphones.
Revenue Renegades: Top Takeaways From Leveraging Creative Conflict
Top Takeaways from Leveraging Creative Conflict: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about leveraging both internal and external conflict to continue PAR’s May theme of great sales teams. Participants discussed how team conflict can be productive, or limiting and how it’s important to understand common tension.
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Revenue Renegades: Top Takeaways From Sales Team Design: How Organizations Manage Sales
Top Takeaways from Sales Team Design: How Organizations Manage Sales: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about the way the sales teams in their organization are managed and structured. Participants discussed the three most common sales team structures and the benefits and drawbacks of each. In the month of May, PAR is focused on great sales teams and the concept of “everyone is in sales” and how it directly affects association revenue.
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Revenue Renegades: Top Takeaways From How to Frame Value in Customer Conversations
Top Takeaways from How to Frame Customer Value in Client Conversations: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about framing value in client communications. Participants discussed how having an agenda is one of the most important ways to ensure your association’s value shines through with each interaction. PAR members have been sharing ideas and chatting about value proposition in the month of April.
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The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 2
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Poll: Client Communication Methods in 2021
A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?
The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 1
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Revenue Renegades: Top Takeaways From Client Communication: Tech, Tactics and Texting
Top Takeaways from Client Communication: Tech, Tactics and Texting: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about client communication. Participants shared ideas, thoughts and perspectives on all things tech, communication tactics, and even texting as a business development professional. As part of PAR’s April Value Proposition Month, the Revenue Renegades were able to tie in the importance of communicating the association’s value with each outreach, no matter the method or platform.
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Revenue Renegades: Top Takeaways From Building Customer Value
Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Customer Value: How do your Partnerships Measure Up?
For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?
Revenue Renegades: Top Takeaways From Sales Calls With Purpose
Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Revenue Renegades: Top Takeaways From Market Questions that Create Results
Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Revenue Renegades: 5 Takeaways From Sales Materials that Matter
5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Webcast Takeaways You Can Use Today
Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.
Revenue Renegades: 4 Takeaways From Portfolio Show & Tell
4 Takeaways from Portfolio Show & Tell: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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How NACS Builds Meaningful Relationships Among its Member Groups
Erin Pressley is the Vice President of Education and Media for the National Association of Convenience Stores (NACS). We asked Pressley how NACS is able to connect their two member groups, retailers and suppliers, in meaningful ways — particularly during a worldwide pandemic.
Revenue Renegades: 5 Takeaways From Positioning Association Value
5 Takeaways from Positioning Association Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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How SCRS Connects Mission to Business Partnerships
All associations, regardless of their industry, operate with the same goal — to grow a community working toward a common purpose. But with the elimination of in-person events in 2020, association communities were tasked with finding new ways to grow communities and connect with business partners. In this article, we’re taking a closer look at one organization that rose to the challenge: The Society for Clinical Research Sites (SCRS).
Revenue Renegades: 5 Takeaways From Revenue Strategy Month
5 Takeaways from Revenue Strategy Month: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Marketing Your Mission, Part Two: Integrating Your Mission Statement
In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.