April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on "The Impact of Value Proposition" and featured CAE professional Sylvia Gonner of TheCultureWiz.com. Sylvia outlined six ingredients of a strong value proposition: Demonstrate Tangible Added Value, Clarify a Unique Position, Establish a Partnership, Focus on Member Needs, Be Exclusively Inclusive, and Deliver on a Promise.
As part of the webcast, PAR featured two associations that have used at least one of Sylvia's six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Watch this week's OnPAR Video Short Pt.1 for a closer look at how The IIA is resonating with their members through strong value propositions.
Above: A conversation with EVP and COO of the Institute of Internal Auditors, Bill Michalisin.