Podcasts

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Why a Strategic Approach to LinkedIn Could be the Missing Link for Your Association

If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?

How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

Wed, June 15, 2022 – 2:00PM – 3:00PM (EST)

Larry Eason, Colleen McKenna

In February, PAR explored the importance of LinkedIn for our association revenue teams, and now our dynamic panel returns to explore the top questions from our audience about how associations are using and leading with…

Poll: Are Sales Skills More Important to Business Development than Ever?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Member Meet-Up: Business Development Successes and Obstacles

Wed, March 9, 2022 – 8:15AM – 8:45AM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!

Professionals For Association Revenue

How Associations Can Successfully Deliver Digital Revenue

Wed, May 18, 2022 – 2:00PM – 3:00PM (EST)

Kimberly Bottom, Evan O’Neill, Jay Ablondi, Sean Soth

As more consumers become digitally savvy, expectations for digital accessibility are spilling into our professional lives. Associations are taking notice of how members, non-members, and industry providers interact with their digital products and programs. However,…

Member Meet-Up: A Path to Problem Solving

Wed, February 23, 2022 – 8:15AM – 8:45AM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!

Poll: How Connected is Your Association?

Associations are industry touchstones for thought leadership, connection, and resources for professional development. The way associations engage on LinkedIn continues to evolve. As the largest professional network on earth, LinkedIn provides opportunities for association revenue producers to add value to their relationships while learning more about industry news and views. Is your team leading or losing out on LinkedIn?

PARtners @ Work: Intero Advisory

Intero Advisory works with businesses and individuals to maximize their online brand, community, and activity through the LinkedIn platform. CEO and Founder Colleen McKenna shares 10 steps your team can take to craft an effective and personal LinkedIn strategy.

Member Spotlight: Looking to the Future, APA Helps Members Excel in the Present

In this member spotlight, we look at how the American Payroll Association is moving beyond the reactionary and responsive stages of the pandemic and into initiating and implementing updated certification, educational and sponsorship programs.

Law of Attraction: How High-Performing Associations Attract High- Performing Revenue Producers

Associations that are ready to up their performance should begin by embracing one key concept: To become a high-performing association, you must attract high-performing revenue producers.