Podcasts
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PAR members share the most challenging situation they are managing at the moment. Need help with your 2024 plans? Have a proposal due, but no new ideas? Is your Board ready for innovation? Solve together…
Association teams share the craziest member, attendee or client experiences. If challenges help us grow, then tune-in and learn how association teams have solved their craziest moments and lived to tell the tale! Association executive…
Based on the 2023 PAR Association Business Development Landscape Report, membership and conference attendance are still the highest priority programs for revenue generation. However, Non-Dues programs have the highest potential for overall revenue production. Join…
How associations plan and deliver revenue forecasts from the basic to the advanced will be discussed. Join other PAR members as we share forecasting metrics and tips on how to include internal colleagues and departments…
Do your potential members, exhibitors, advertisers or sponsors understand how your association programs can create value around their investment? Join the PAR community as we share unique value propositions and explore how other members position…
Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.
In today’s digital landscape, associations must adapt and innovate to increase their revenue and serve their members effectively. This virtual workshop is designed to equip association executives with the knowledge and strategies they need to…
Brittany Shoul, Jay Blankenship
Artificial Intelligence (AI) is the latest set of tools available to our associations and it has the power to drastically enhance our sales approach. But it can be challenging to approach a rapidly evolving industry…
Embracing DEI goes beyond the important ethical considerations for our employees, members and greater communities. Diversity, equity and inclusion (DEI) strategies have important ethical considerations for associations while also impacting their sustainability, relevance and revenue health. Learn what four association and industry professionals said about how associations can make meaningful progress in this area.
There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.