PAR Member Meet-Up: There’s No Playbook for That

Wed, November 8, 2023 - 12:00PM - 12:30PM (EDT)

Chris Strong
West Side Strategies, Principle

Association teams share the craziest member, attendee or client experiences. If challenges help us grow, then tune-in and learn how association teams have solved their craziest moments and lived to tell the tale! Association executive Chris Strong will join the PAR community for this conversation.

PAR Member Meet-Ups are 30-minute sessions for industry professionals to collaborate on the ideas, skills and solutions our association teams need to move forward. What to bring: client experiences that have helped you grow! community!

Chris Strong

Chris Strong


With over 30 years of experience in association management, specializing in conventions, membership, and non-dues revenue programs, Chris’s expertise lies in leading cross-functional teams to achieve organizational objectives and drive revenue growth.

Chris most recently served as Senior Vice President – Events, with the National Business Aviation Association (NBAA), overseeing the management of domestic and international conventions and conferences. NBAA’s Business Aviation Convention and Exhibition (BACE) is annually ranked in Trade Show Executive’s Gold Top 10 events. While with NBAA, Chris has also led large events in Europe and Asia as well as 8-10 domestic conferences and forums annually. These events generated $40MM in total annual revenues for NBAA.

Additionally during his tenure Chris successfully managed the membership team, creating initiatives such as the NBAA Leadership Council membership level and Voluntary Assessment Program. Chris and his team were also part of a successful rebrand and developed the Association’s Customer Service Program.

Prior to NBAA, Chris worked at the executive level with both the National Association of Manufacturers (NAM) and the Sporting Goods Manufacturers Association (SGMA). In each role he was responsible for membership, events and non-dues revenue programs.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

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