April 27 - May 1 Ignite Growth. Learn More  Elevate Influence. Drive Your Mission Forward. Align your leadership vision and revenue engines in one focused day, clarifying your value story and strengthening executive–revenue team collaboration to drive measurable growth for your association. Lewis Flax SPOTLIGHT: FOR C-LEVEL AND REVENUE LEADERS Sean Soth Amy Mallia Michael Tatonetti Lewis Flax   Learn More & Register THURSDAY, APRIL 30 | 8:30 am - 4:15pm From Mission to Market, Aligning Leadership and Revenue Engines Save Your Seat Association Business Week: Mission-Driven Sales for Every Association Professional Tues, April 28 @ 2 - 3:30 pm ET John Bacon
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Virtual Workshop: Brittany Shoul
MCI USA
Jen Smith
PAR
Sean Soth
PAR
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RECENT HIGHLIGHTS

Why a Business Development Strategy is Vital to Association Revenue Health

Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.

Press Release: PAR Association Business Development Landscape Report Released

Towson, MD, February 28, 2023 – Professionals for Association Revenue (PAR) released its Association Business Development Landscape Report detailing insights from associations approaching and delivering revenue growth.

Evolve Your Event Into a Can’t Miss Experience

Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.

Executive Take: How Can Associations Enhance Corporate Partnership Value?

This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.

6 Mindset Shifts to Improve Your Association in 2023 {Video}

Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

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PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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