Register Now Association Sales Mastery:
Strategies and Tactics That Advance Business Development
Wed, May 21, 2025 - 2:00PM - 3:00PM (EDT) Jay Ablondi John Bacon Massachusetts Medical Society
Director of Business Development
ASAE
VP, Sales & Partner Experience
Sean Soth Professionals for Association Revenue (PAR)
Founder & Leadership Advisory Board Chair
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Tara Puckey Lacey Houston Radio Television Digital News Association
Executive Director
MCI USA
AVP, Client Partnership & Performance
Professionals For Association Revenue Join the PAR community today! PAR is pioneering the home for association business and revenue health Pioneering the future of association business and revenue health. 2025 Dates Announced! Join us Nov. 4-6, 2025 in Annapolis, MD Register Today!

RECENT HIGHLIGHTS

PAR Worksheet: The Impact of Value Proposition

Value proposition can be defined as an offering intended to make a company, organization or product attractive to intended customers. Tune in and work through your value proposition using this worksheet during our PAR Webcast, The Impact of Value Proposition on April 14, 2021 presented by Sylvia Gonner, CAE, Global Expert & Cross-Cultural Guru.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Building Customer Value

Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Customer Value: How do your Partnerships Measure Up?

For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?

PAR Daily Planner

A well organized day helps association revenue producers prioritize client outreach and project management.  Download this useful planner, get organized and get productive TODAY!

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Sales Calls With Purpose

Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Top Sales Skill in 2021: OnPAR-Ep6

Ready to gain a variety of new ideas for your team in less than 3 minutes? Watch top association executives from our PAR Leadership Advisory Board answer the question, “What sales skill is most important for client communication in 2021?”

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

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