Executive series from Professionals for Association Revenue Wednesday, April 23
Aligning Strategic Vision with Revenue Growth Hosted in partnership with  Learn More 2pm-5pm (followed by cocktail hour)
Register Now Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships Wed, April 16, 2025 2:00PM - 3:00PM (EDT) Connie Ferger Dan Kowitz EDUCAUSE
Associate Director, Marketing
JSB Partnership Consultants
Founder and CEO
Leah Lang EDUCAUSE
Director of Corporate Engagement
Professionals For Association Revenue Join the PAR community today! PAR is pioneering the home for association business and revenue health Pioneering the future of association business and revenue health. REGISTER TODAY 2025 Dates Announced! Join us November 4-6, 2025 in Annapolis, MD.

RECENT HIGHLIGHTS

Revenue Renegades: Top Takeaways From Six Figure Engagement: Associations Share Their Approach

Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Client Concerns: Closing the Gap on Event Performance

Top Takeaways from Client Concerns: Closing the Gap on Event Performance. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the return of in-person events. Participants discussed common concerns heard from clients, how to handle risk mitigation, and how to overcome certain event objections.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From What Your Sales Manager Wants to Know

Top Takeaways from What Your Sales Manager Wants to Know: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the relationship a sales team has with their manager and what specific key points the sales manager wants to hear from their team on a regular basis. Participants discussed sales goals, measurements and more to conclude PAR’s May theme of great sales teams.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Members on the Move: How Association Members Benefit from Becoming Modern Learners

As associations look for new ways to educate and inform members, one answer is in the palm of their hands: Mobile learning. It’s a growing industry that’s expected to reach $78.5 billion by 2025 as corporations, educational institutions and associations work to better meet customer, student and member needs wherever they are — and that is increasingly in front of their smartphones.

Characteristics of High Performing Sales Teams: OnPAR-Ep9

Despite the changes and challenges to our associations, high performing sales teams are able to find ways to continue to work towards revenue health. Watch this week’s OnPAR Video Short as Author Mary Byers, CAE shares her insight into how great sales teams worked to maintain stability in a time of uncertainty during the previous year.

Revenue Renegades: Top Takeaways From Leveraging Creative Conflict

Top Takeaways from Leveraging Creative Conflict: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about leveraging both internal and external conflict to continue PAR’s May theme of great sales teams. Participants discussed how team conflict can be productive, or limiting and how it’s important to understand common tension.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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