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The Home for Association Business Development Champions
PAR helps association professionals build stronger, more sustainable businesses through
practical knowledge, proven resources, and a community that understands the work.
Built for the business of associations
PAR is a membership community for professionals with a vested interest in advancing association business. We connect people, ideas, strategies, and tools that help associations grow revenue, strengthen value, and make confident decisions.
Our mission: Inspiring revenue growth for association professionals through knowledge, resources, and community.
Revenue growth is a team sport
Association revenue responsibility does not live in one department. PAR supports professionals across the organization, including:
- Chief operating officers and executive leaders
- Business development and partnership professionals
- Membership and marketing leaders
- Education, events, and strategic growth teams
Different roles. Shared responsibility. Better association business.
RECENT HIGHLIGHTS
Press Release: Association of Clinical Research Professionals (ACRP) Clinches Prestigious 2023 Pierre Partnership Award
TOWSON, MD Dec 11, 2023 – The Association of Clinical Research Professionals (ACRP) has been honored with the esteemed Pierre PARtnership Award in recognition of its efforts in reshaping the landscape of Clinical Trials Day celebrations. Hosted by Professionals for Association Revenue (PAR), the Pierre PARtnership Awards recognize the power of associations to enact impactful change within an industry through advancements in association business.
Press Release: 2023 Pierre PARtnership Award Finalists Announced
Towson, MD, November 10, 2023 – The Professionals for Association Revenue (PAR) announces the 2023 finalists of the Pierre PARtnership Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.
Boost Engagement and Non-Dues Revenue with Cohort Learning
The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?
Executive Take: Big Ideas for Membership
In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.
Press Release: PAR Appoints Jen Smith as New Executive Program Director
Towson, MD, October 17, 2023 – Professionals for Association Revenue (PAR) is pleased to announce the appointment of Jen Smith as Executive Program Director. Jen brings a wealth of association experience and a proven track record in program management and application. With a deep background in association media, Jen Smith provides a unique approach to the programs that PAR has ahead into 2024, highlighting strategy and association performance.
The Member Benefit Your Association Might Be Undervaluing
New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.
Connect With Revenue-Minded Association Leaders From
PAR Toolbox & Resource Directory
Save time, learn from others, and benchmark your work with your peers.
Education
Learn practical strategies through PAR’s education sessions, designed for association professionals driving business and revenue growth.
Coaching
Get focused guidance, perspective, and support to move your association’s business priorities forward.
Accelerators
Connect with peers in small, purposeful groups built to share challenges, exchange ideas, and create momentum together.
Power up your Revenue Potential!