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The Home for Association Business Development Champions
PAR helps association professionals build stronger, more sustainable businesses through
practical knowledge, proven resources, and a community that understands the work.
Built for the business of associations
PAR is a membership community for professionals with a vested interest in advancing association business. We connect people, ideas, strategies, and tools that help associations grow revenue, strengthen value, and make confident decisions.
Our mission: Inspiring revenue growth for association professionals through knowledge, resources, and community.
Revenue growth is a team sport
Association revenue responsibility does not live in one department. PAR supports professionals across the organization, including:
- Chief operating officers and executive leaders
- Business development and partnership professionals
- Membership and marketing leaders
- Education, events, and strategic growth teams
Different roles. Shared responsibility. Better association business.
The PAR community comes together at RevUP Summit.
Learn from peers. Build the relationships that move your work forward.
Leave with practical ideas you can put to use.
RECENT HIGHLIGHTS
The RevUP Summit Pre-Game Event: Amplify your LinkedIn Presence
Join LinkedIn strategist Colleen McKenna for an engaging workshop that explores how to enhance your online presence to boost your in-person interactions at the RevUP…
GOAT 2024: Advancing Association Business
Amy Lestition Burke, Dan Cole, Robb Lee, Lewis Flax, Erin Pressley, CAE, Sean Soth
Join these “greatest of all time” association revenue producers as we celebrate 12 months of great conversation, learning, and subject matter leadership. Selected thought leaders…
Streamlining for Success: A Strategic Approach to Association Media Programs
Association leaders searching for both relevancy and new non-dues revenue streams may be tempted to chase every new association media trend. But there’s a better approach. Read the article to uncover the three questions you’ll want to consider before adding a new media program.
Unlocking New Revenue Streams: Key Takeaways from 2024 ASAE Annual Meeting’s Non-Dues Revenue Sessions
Non-dues revenue for association growth was front-and-center at the 2024 ASAE Annual Meeting. Over 15 education sessions, 2 receptions, and numerous exhibitors examined the importance of non-dues revenue, highlighting various types of non-dues revenue program development. Lori Zoss Kraska and Bruce Rosenthal take a look at seven key themes of non-dues revenue that emerged from the conference and networking opportunities.
Leadership Assessment Supporting Non-Dues Revenue Generation
As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.
Press Release: MCI USA Joins PAR as Pathway PARtner
Towson, MD, July 31, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, recently announced that MCI USA is now a Pathway PARtner. This relationship signifies MCI USA’s deep commitment to the business sustainability of their association clients and the impact revenue health can have on the industries associations serve.
Connect With Revenue-Minded Association Leaders From
PAR Toolbox & Resource Directory
Save time, learn from others, and benchmark your work with your peers.
Education
Learn practical strategies through PAR’s education sessions, designed for association professionals driving business and revenue growth.
Coaching
Get focused guidance, perspective, and support to move your association’s business priorities forward.
Accelerators
Connect with peers in small, purposeful groups built to share challenges, exchange ideas, and create momentum together.
Power up your Revenue Potential!