Leadership
Boost Engagement and Non-Dues Revenue with Cohort Learning
The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?
Executive Take: Big Ideas for Membership
In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.
The Member Benefit Your Association Might Be Undervaluing
New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.
Seal of Approval: Would You Endorse Your Own Association?
What does sour milk, a test kitchen and the search for perfection have to do with associations? We connect the dots in this article as we explore the benefit of an association seal of approval along with Dr. Michael Tatonetti, CPP, CAE – and ask the questions to help you determine if you’d receive the endorsement and trust of your own audience.
Is it Time to Say Goodbye to Your Association Program?
Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?
Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment
Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.
Executive Take: DEI for Organizational Impact
Embracing DEI goes beyond the important ethical considerations for our employees, members and greater communities. Diversity, equity and inclusion (DEI) strategies have important ethical considerations for associations while also impacting their sustainability, relevance and revenue health. Learn what four association and industry professionals said about how associations can make meaningful progress in this area.
The Important Sales Step Your Sponsorship Team May be Missing
There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.
5 Steps to Maximize Your Next Conference Experience
In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.
Boost Sales Through the Power of Story
Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.
Elevating Business Competencies is Key to Association Revenue Success
PAR announces agenda for the RevUP Summit, the leading association conference dedicated to improving association business.
Executive Take: Elevating In-Person Events
Virtual interactions are part of our everyday lives, but in-person events still hold great value for our associations as long as we think critically about their value. That is the topic of this month’s edition of Executive Take.
Ways to Win: Sharpening Negotiation Skills to Get Results
The professional negotiations that revenue producers undertake can determine the success of organizations. While negotiating is often viewed as a skill that a person either has or doesn’t, it can be practiced for optimal success. PAR workshop presenter Susan Borke tells us how.
What Business Development Teams Need to Know About Publishing
When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.
Executive Take: Simplifying the Sales Process
The association sales process presents unique and complex challenges. How can association sales leaders help their teams navigate the nuances of their organization’s structure and focus instead on building and maintaining relationships? That is the topic of this month’s edition of “Executive Take.”
Top Priorities for Association Sales Leaders
Structuring, supporting and measuring the success of a sales team are top priorities of all association sales leaders. In this article, thee association sales leaders share their experiences building and maintaining successful sales teams.
Poll: Projected Budget Performance 2023
Association Business Performance: What statement below best describes your association’s projected budget performance for 2023?
Why More Sales Staff May Not Be the Answer to Revenue Woes
51% of respondents to PAR’s Association Landscape Survey said their business development practices would improve if they had more staff focused on the task. But as staffing challenges continue to disrupt the global workforce, adding more staff may not be an easy solution – or the right one.
OnPAR Video Short: A Strong Case for Strategy
Association executives Erin Pressley, Carrie Hartin and Sean Soth presented a 1-hour virtual workshop highlighting the key findings from PAR’s Association Business Development Landscape Survey. Take 90-seconds to watch as the panelists make a case for the importance of an organizational wide strategy.
5 Ways Your Sales Team Can Overcome the Biggest Prospecting Pitfall
60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?