Podcasts

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6 Mindset Shifts to Improve Your Association in 2023 {Video}

Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.

In or Out: Staffing and Managing a Successful Sales Team

Wed, May 17, 2023 – 2:00PM – 3:00PM (EST)

Carrie McIntyre, Jodi Ashcraft, Addy M. Kujawa, CAE, DES

As association programs and products evolve, it’s become increasingly important to determine not only what your association is selling, but how you’re selling.  PAR’s Business Development Survey found that 32% of associations say their greatest…

Press Release: Professionals for Association Revenue (PAR) Announces Colleen McKenna of Intero Advisory as the Recipient of the 2022 PAR GOAT Award

Towson, MD, January 23, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

PAR Member Meet-Up: First Calls and Focused Follow-Ups: How Associations Stay Connected to Customers

Wed, March 8, 2023 – 9:00AM – 9:30AM (EST)

Sean Soth

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!

Association Business Development Meet-Up: Beat the Competition with Compelling Sales Materials

Wed, February 8, 2023 – 9:00AM – 9:30AM (EST)

Sean Soth

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!

Learn How to Speak the ‘Audio Visual Lingo’ and Save Big on Your Next Event

Association event planning teams will agree: Events are expensive. From venue costs to catering and décor, an association’s allotted budget can quickly feel insufficient. When it comes to audio visual needs, knowing where to spend and where to save can make a big impact on your budget… and your event’s bottom line. In this edition of “PARtners at Work,” we learn some cost saving tips from Show Gear Productions.

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

Producer Toolbox: RevUP Summit Takeaway Action Worksheet

Use this worksheet to help put your lessons learned at the RevUP Summit into action.

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Executive Take: How Can Associations Increase Revenue in 2023?

Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.

Poll: Does Your Association Have a Plan to Reach 2023 Goals?

Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2023. Is your association setting goals for the year ahead? Take this one question poll.