
Association Business Development Meet-Up: Beat the Competition with Compelling Sales Materials
.5 Credit Hours for Live Attendance.
Visualizing an outcome is a key component in the buying process. As buying options continue to increase, organizations that can show their customers a path forward will standout from the competition. That’s where sales materials come in: utilizing the right ones can help turn customers into partners. Whether you are an association CEO or part of your organization’s sales team, tune-in to this meet-up to learn about sales materials that work, share ideas and ask questions.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.