
PAR Member Meet-Up: First Calls and Focused Follow-Ups: How Associations Stay Connected to Customers
.5 Credit Hours for Live Attendance.
Staying top of mind with customers is an important part of relationship building. Whether it’s members or partners, associations must strike the right balance of keeping in touch and staying connected with those they serve. In this PAR Member Meet-Up, association professionals will share their tips and tactics for staying connected to customers in meaningful ways.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.