Professionals for Association Revenue (PAR)
Contact: Carolyn Shomali, Community Manager, PAR

PAR Announces Colleen McKenna of Intero Advisory as the Recipient of the 2022 PAR GOAT Award


Towson, MD, January 24, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

"Colleen’s insights around LinkedIn offered new ideas for associations to increase their professional presence, engage with members and build new connections with industry. Our audiences learned mission-critical ideas for associations to leverage and learn on LinkedIn,” shared PAR Leadership Advisory Board Chair, Sean Soth.

PAR has delivered important content around strategy, sales skills, events, sales metrics, non-dues ideas, and many more topics focused on improving association revenue health in 2022. PAR celebrates leading contributors as the Greatest of ALL Twenty-Twenty Two (GOATs).

"Colleen McKenna was a leading contributor to the PAR community throughout 2022. McKenna shared her insight and expertise on how the LinkedIn platform can help associations connect with their communities and advance their missions. She hosted two virtual workshops, provided articles and takeaways, and was a keynote speaker at PAR's RevUP Summit in December 2022.” added PAR Community Manager, Carolyn Shomali.

Congratulations to all of the 2022 PAR Contributors and GOAT Award Finalists:
Carrie Hartin (MCI USA), Colleen McKenna (Intero Advisory), Erin Pressley, CAE (NRECA), Bruce Rosenthal (Partnership Professionals Network), Jeff Tenenbaum (Tenenbaum Law Group PLLC) and Lori Zoss Kraska (Growth Owl).

About PAR:
PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. PAR’s goal is to connect and support association revenue producers to new resources and ideas from peers and subject matter experts.

Visit and to learn more about Professionals for Association Revenue and to join the member community.