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The Home for Association Business Development Champions
PAR helps association professionals build stronger, more sustainable businesses through
practical knowledge, proven resources, and a community that understands the work.
Built for the business of associations
PAR is a membership community for professionals with a vested interest in advancing association business. We connect people, ideas, strategies, and tools that help associations grow revenue, strengthen value, and make confident decisions.
Our mission: Inspiring revenue growth for association professionals through knowledge, resources, and community.
Revenue growth is a team sport
Association revenue responsibility does not live in one department. PAR supports professionals across the organization, including:
- Chief operating officers and executive leaders
- Business development and partnership professionals
- Membership and marketing leaders
- Education, events, and strategic growth teams
Different roles. Shared responsibility. Better association business.
The PAR community comes together at RevUP Summit.
Learn from peers. Build the relationships that move your work forward.
Leave with practical ideas you can put to use.
RECENT HIGHLIGHTS
Producer Toolbox: RevUP Summit Takeaway Action Worksheet
Use this worksheet to help put your lessons learned at the RevUP Summit into action.
Executive Take: How Can Associations Increase Revenue in 2023?
Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.
Producer Toolbox: Sales Report Template
An effective sales report is more than a collection of metrics and data. It is how effective sales teams set, communicate and track their business development goals and efforts with the rest of their organization. This sales report download is available to all PAR members.
How Strategic Sponsor Conversations Led to Revenue Boosts for NAMI
Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.
How to Become an Intentional Conference Attendee
Attending a professional conference can be an overwhelming experience. Dashing between education sessions, strategic meetings, and networking events makes for a fantastic week, but how do we reflect on and implement real organizational change once we are back in our home base?
Pierre PARtnership Award Announced: Recognizing When Association Mission and Business Intersect
Towson, MD, October 12, 2022 – The Professionals for Association Revenue (PAR) has announced the launch of the Pierre PARtnership Award recognizing business forward association programs, events, and staff experiences. This new award will be presented during the RevUP Summit (December 7-8, 2022), a conference focused on the insights needed to advance association revenue to support mission.
Connect With Revenue-Minded Association Leaders From
PAR Toolbox & Resource Directory
Save time, learn from others, and benchmark your work with your peers.
Education
Learn practical strategies through PAR’s education sessions, designed for association professionals driving business and revenue growth.
Coaching
Get focused guidance, perspective, and support to move your association’s business priorities forward.
Accelerators
Connect with peers in small, purposeful groups built to share challenges, exchange ideas, and create momentum together.
Power up your Revenue Potential!