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RECENT HIGHLIGHTS
Why Associations Should Focus on Tomorrow: OnPAR-Ep1
Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.
Poll: Time Management
Time management is a critical success factor for all business development personnel, but many associations include their BD teams in a large amount of non-sales activity.
4 Steps to Predicting Client Spending Following Covid-19
Predicting client spending has always been a challenge. But now, in a COVID-19 world, it’s not only challenging, but increasingly important. Even prior to the arrival of the pandemic, there were more buying options than ever before. Increased options in digital, social, marketing automation and even artificial intelligence…
This is MEMBER ONLY Content
Rejuvenate Your Revenue: Create a Product Your Supplier Members Will Gladly Buy
Your association is looking for creative ways to create content. Your advertisers, or potential advertisers, are searching for meaningful exposure. That’s where a paid supplier program comes in- an advertiser pays for exposure in an area of expertise they would like to promote, and the association writes and delivers the content.
Business as Unusual: Evolving Association Sales Cycles Through COVID-19
The always reliable sales cycle — it’s the “Sales 101” staple of prospecting, qualification, needs analysis, proposal, negotiation and … sale! But as the economy continues to evolve during COVID-19, individuals and companies alike are changing not only what they buy, but how they buy it.
5 Ways to Deliver Growth Mindset to Your Member and Business Partner Programs
Fixed programs have been the cornerstone of association bottom lines for decades producing a similar performance year after year in predictable fashion — until now. So how do we face uncertainty as we approach a new year? Start with a growth mindset on your products and approach.
This is MEMBER ONLY Content
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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