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Association revenue producers typically wear many hats. However, the pandemic has further changed the way organizations are approaching business development. Learn from expert sales trainers as we explore best practices for business development in 2021.…
Brittany Shoul, Amy Burke, Todd Eckman, Brian Marks, Sean Soth
Association teams have long delivered quality programs and products for members and business partners to connect, learn, and thrive. The pandemic challenged the core of many business models, as events moved online and other traditional…
Suzie Smith, Sean Soth, Tiffany Teal
Members and industry partners are looking for innovative ways to connect with each other. 2021 continues to offer challenges for association budgets as audiences look for new value online and through partnership. Join our panel…
In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.
Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?
Join Allan Hirsh, author, advisor, certified WHY trainer and media host as he shares the importance of defining your association’s “WHY?”. Allan will provide concepts around the value of understanding and embracing your association’s WHY…
Join PAR members from the Society for Clinical Research Sites (SCRS) as we explore association sales strategies in 2021. Learn more about how associations are responding to the impact that the pandemic continues to have…
Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.
Get to know Susan Young, the Director of Sales and Business Partnerships for the Institute of Food Technologists , in this edition of “Meet a Member.”
A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.