Professionals for Association Revenue (PAR)
Contact: Carolyn Shomali, Community Manager, PAR

Press Release: Professionals for Association Revenue (PAR) Announces Nikole TenBrink of IES as the Recipient of the 2021 PAR GOAT Award


Towson, MD, December 6, 2021 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2021 PAR GOAT Award, Nikole TenBrink, CAE, Director, Marketing & Business Development, Illuminating Engineering Society (IES). The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

“PAR was fortunate to share wonderful thought leadership from association leaders and revenue producers. Nikole’s contributions in 2021 helped PAR raise awareness around the impact of association business development and elevate the role of revenue producers in the industries they serve,” shared PAR Leadership Advisory Board Chair, Sean Soth.

PAR has delivered important content around strategy, sales skills, events, sales metrics, non-dues ideas, and many more topics focused on improving association revenue health in 2021. PAR celebrates top contributors as the Greatest of ALL Twenty-Twenty One (GOATs).

“My experience with PAR epitomizes what the association field is all about – individuals unified by a shared mission coming together to support one another,” shares Nikole TenBrink. “While there are a multitude of resources available for association professionals, PAR is the only organization dedicated to supporting those of us with revenue-generating responsibilities. PAR draws upon the expertise of its staff, advisory board, and professional network to curate content and conversations that continue to support revenue generation efforts.”

Congratulations to all of the 2021 PAR Contributors and GOAT Award Finalists:
Teri Carden (100Reviews), Ryan Dohrn (Brain Swell Media), Rachel Druckenmiller (UNMUTED), Sylvia Gonner (CultureWiz), Bruce Rosenthal (Partnership Professionals Network), Brittany Shoul (MCI USA), Nikole TenBrink (IES), and Christopher Ware (NAIOP).

About PAR:
PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. Community is more critical than ever, and PAR’s goal is to help association teams approach their work now with new resources and support from peers and subject matter experts.

Visit to learn more about Professionals for Association Revenue and to join the member community.