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Changing work environments and new look teams can make it challenging for association leadership to provide meaningful and accessible professional development. In this OnPAR Video Short, top association executives from our PAR Leadership Advisory Board answer the question, “How can association professionals best develop their teams now?”
Christopher Ware, Ben Ledyard, Sean Soth
Customers are looking for guidance and partnership when making investment decisions in your projects, membership, sponsorship or event. Join leading association revenue producers as we discuss the importance of subject matter expertise in your team’s development. …
Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.
Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. In this webcast,…
There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.
COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work to improve our associations’ bottom lines, closing sales in this…
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how COVID has shifted the sponsorship paradigm with the Co-Conveners…
Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.
PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. Community is more critical than ever, and our hope is to help association teams approach their work now with new resources and support from peers and subject matter experts. Sharing the ideas and successes of our PAR member organizations can help all of us grow our associations together towards the future of business development.
Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations? Learn what successful associations are doing to shorten the gap in their…