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Towson, MD, December 6, 2021 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2021 PAR GOAT Award, Nikole TenBrink, CAE and Director, Marketing & Business Development, Illuminating Engineering Society (IES). The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.
In this Revenue Renegades meet-up, revenue producers from the association industry came together to chat about how to prioritize customizations for business partnership programs. PAR members looked at programs that are (or aren’t) working, and outlined what they will look like moving into 2022.
“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.
Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?
In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.
Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”
A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.
When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).
Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.