PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. Community is more critical than ever, and our hope is to help association teams approach their work now with new resources and support from peers and subject matter experts. Sharing the ideas and successes of our PAR member organizations can help all of us grow our associations together towards the future of business development.

Despite the changes and challenges to our associations, high performing sales teams are able to find ways to continue to work towards revenue health. Watch this week’s OnPAR Video Short as Author Mary Byers, CAE shares her insight into how great sales teams worked to maintain stability in a time of uncertainty during the previous year.

April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.

April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.

Many of our pre-pandemic programs and products are no longer relevant, but are our new offerings grabbing the interest of our business partners? Watch this week’s OnPAR Video Short for one tip to help you develop products that your business partners want to buy.

Ready to gain a variety of new ideas for your team in less than 3 minutes? Watch top association executives from our PAR Leadership Advisory Board answer the question, “What sales skill is most important for client communication in 2021?”

Just as professional sports teams develop future standouts, it’s important for our associations to invest in our future producers right now. Keith Daw of McDonell Consulting Group shares 3 ways your organization can confidently develop your producers of tomorrow, today.

It’s easy to feel disconnected from colleagues and partners during this time of virtual communication and events. That’s why we’re addressing the value of people focused follow-ups in this latest OnPAR video short.

Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

Time is valuable to you and your clients. Follow these three steps to make your sales conversations meaningful and purposeful.