Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it's becoming increasingly difficult to retain corporate sponsors and gives his key to how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

Length: 2:20

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Watch Bruce's full webcast here: Partners in Growth: Advancing Associations Through Corporate Partnerships
and read How COVID has Shifted the Sponsorship Paradigm in our "3 Questions" series.