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RECENT HIGHLIGHTS
The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 1
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Business Partner Product Offerings: OnPAR-Ep7
Many of our pre-pandemic programs and products are no longer relevant, but are our new offerings grabbing the interest of our business partners? Watch this week’s OnPAR Video Short for one tip to help you develop products that your business partners want to buy.
Revenue Renegades: Top Takeaways From Client Communication: Tech, Tactics and Texting
Top Takeaways from Client Communication: Tech, Tactics and Texting: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about client communication. Participants shared ideas, thoughts and perspectives on all things tech, communication tactics, and even texting as a business development professional. As part of PAR’s April Value Proposition Month, the Revenue Renegades were able to tie in the importance of communicating the association’s value with each outreach, no matter the method or platform.
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PAR Worksheet: The Impact of Value Proposition
Value proposition can be defined as an offering intended to make a company, organization or product attractive to intended customers. Tune in and work through your value proposition using this worksheet during our PAR Webcast, The Impact of Value Proposition on April 14, 2021 presented by Sylvia Gonner, CAE, Global Expert & Cross-Cultural Guru.
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Revenue Renegades: Top Takeaways From Building Customer Value
Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Customer Value: How do your Partnerships Measure Up?
For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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