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Strategies and Tactics That Advance Business Development
Director of Business Development
VP, Sales & Partner Experience
Founder & Leadership Advisory Board Chair
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Executive Director
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RECENT HIGHLIGHTS
Revenue Renegades: Top Takeaways From How to Frame Value in Customer Conversations
Top Takeaways from How to Frame Customer Value in Client Conversations: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about framing value in client communications. Participants discussed how having an agenda is one of the most important ways to ensure your association’s value shines through with each interaction. PAR members have been sharing ideas and chatting about value proposition in the month of April.
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The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 2
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Poll: Client Communication Methods in 2021
A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?
The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 1
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Business Partner Product Offerings: OnPAR-Ep7
Many of our pre-pandemic programs and products are no longer relevant, but are our new offerings grabbing the interest of our business partners? Watch this week’s OnPAR Video Short for one tip to help you develop products that your business partners want to buy.
Revenue Renegades: Top Takeaways From Client Communication: Tech, Tactics and Texting
Top Takeaways from Client Communication: Tech, Tactics and Texting: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about client communication. Participants shared ideas, thoughts and perspectives on all things tech, communication tactics, and even texting as a business development professional. As part of PAR’s April Value Proposition Month, the Revenue Renegades were able to tie in the importance of communicating the association’s value with each outreach, no matter the method or platform.
This is MEMBER ONLY Content
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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