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RECENT HIGHLIGHTS
The C-Suite Advantage: Elevating the Sales Process in Associations
Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Do Your Products Deliver What Your Market Needs?
Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.
Press Release: Multiview Joins PAR as Pathway PARtner
Professionals for Association Revenue (PAR) announces Multiview as its newest Pathway PARtner. By connecting associations to their audiences through digital media, Multiview helps associations engage and grow their membership while earning additional revenue through advertisement sales.
Multiview
Multiview is committed to helping associations attract, engage and retain members with advanced digital marketing and communication tools. That’s why for the past 20 years…
Press Release: PAR Announces Erin Pressley of NRECA as the Recipient of the 2024 PAR GOAT Award
Towson, MD, January 15, 2025 – The Professionals for Association Revenue (PAR) is proud to announce Erin Pressley, CAE, SVP Education, Training and Events for the National Rural Electric Cooperative Association (NRECA), as the recipient of the 2024 PAR GOAT (Greatest of All Twenty-Twenty-Four) Award.
Is Your Association Providing the Scaffolding Your Industry Needs in 2025?
As our associations begin 2025 looking for new ways to achieve greater things, it’s time we begin to view our work as the “scaffolding” of our industries. Learn why social scientist and author Adam Grant says the right kind of scaffolding can unlock hidden potential – and lead to greatness.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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