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RECENT HIGHLIGHTS
Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs
Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative…
GOAT Awards: Advancing Association Business
Gen Z and the Urgency for Association Innovation
Gen Z grew up in a world of constant disruption, and they expect the organizations they join to adapt just as quickly. Is your association ready? Experts share why innovation must move from a talking point to a daily practice.
Meet a Member: Veronica Diaz, EDUCAUSE
Veronica Diaz is the Senior Director, Professional Learning and Development for EDUCAUSE and is profiled in this month’s PAR “Meet a Member.”
2025 Q3 Association Business Insights
In Q3, our thought leaders shared strategies that cut through complexity and highlight what works in association business. These 10 association thought leaders remind us that successful revenue growth starts with focus. Read the article for the top insights you may have missed from this quarter.
The Change Leadership Q&A Every Association Executive Should Read
Discover why association change initiatives fail and how leaders can succeed. Rhonda Payne, CAE shares insights on change leadership, self-assessment, and turning resistance into momentum.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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