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RECENT HIGHLIGHTS
Poll: Executive Leadership and Business Development Teamwork
Effective partnership between association executive directors and sales teams critically drives revenue growth, sponsorship performance, and member retention, yet many organizations lack clear data on how well these roles collaborate in practice. To better understand current alignment and identify opportunities for improvement, please share your experience in the following poll about how these stakeholders collaborate in your organization.
Press Release: PAR and MCI USA Sales Solutions Division Renew Pathway PARtnership to Advance Association Strategy and Transformation
Towson, MD, March 31, 2026 — Professionals for Association Revenue (PAR) is proud to announce the continued Pathway PARtnership with MCI USA’s Sales Solutions division, reaffirming a shared commitment to helping associations strengthen their strategy, engage their communities, and drive sustainable revenue growth.
How to Become a Social Media Sales Warrior: 10 Tactics for Outmaneuvering, Outconnecting, and Outclosing
For associations navigating an increasingly competitive revenue landscape, social media can be a powerful tool to drive sponsorship and non-dues revenue.
At PAR’s March virtual workshop, “Become a Social Media Sales Warrior,” practical, field-tested social media success strategies were shared by Justin Goldstein, managing director of corporate and foundation relations at Truth Initiative.
Associations as Ecosystem Architects: The Shift That Changes the Game
It’s time for associations to move from transactional revenue models to ecosystem-based value creation. In fact, it’s the most important shift associations can make today, says Teri Carden, COO of Insight Guide, a technology company founded in 2022 to help associations generate new revenue through supplier and member engagement.
“I’m talking about shifting the mindset from ‘What can my association sell to my members?’ to ‘How can my association create value exchanges across the entire industry?’” Carden tells PAR.
Press Release: PAR and CredSpark Focus on Association Audience Engagement through Pathway PARtnership
Towson, MD, March 18, 2026 — Professionals for Association Revenue, a leader in advancing association sustainability and business development excellence, is proud to announce that CredSpark has joined as a Pathway PARtner — premier members aligned with PAR’s mission to help associations accelerate revenue strategies and deepen member engagement.
Bridging the Gap: How Sales, Marketing & Membership Can Win Together
Maneesha Manges, Suzanne Carawan
Associations need both marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s…
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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