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Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to drive effective business decisions. But, the sheer volume and complexity…
This two-page insertion order example is contributed by the Massachusetts Medical Society. The document is an example of an IO used for event sponsorship and includes terms & conditions on the second page.
This guide shows how exhibitors can pledge to support a more sustainable event.
This concise single-page document outlines strategy, objectives, and KPIs over a 3-year period for an association marketing strategy.
60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?
Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month’s Executive Take, we asked four association executives: How can associations bridge the gap between leadership and business development teams?
This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.
Towson, MD, January 23, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.
Towson, MD, December 19, 2022 – The Professionals for Association Revenue (PAR) is pleased to announce Infectious Diseases Society of America (IDSA) as the 2022 Recipient of the Pierre PARtnership Award. This award recognizes association programs, events, and staff experiences that positively align mission and business.
Towson, MD, November 29, 2022 – The Professionals for Association Revenue (PAR) has announced the 2022 Finalists of the Pierre PARtnership Award recognizing business forward association programs, events, and staff experiences that align mission and business. Finalists will discuss their work and the award will be presented during the RevUP Summit, December 7-8, in Annapolis, Maryland.
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