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Yes& Joins the Professionals for Association Revenue ‘Pathway PARtner’ Program

Yes& Agency

October 15, 2024

As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.

Popshap Joins PAR as Pathway PARtner

Popshap

October 1, 2024

As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.

Association Business is Easier to Define Than You Think

July 29, 2024

Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to determine in the inaugural season of the Association RevUP podcast.…

Executive Take: Data to Drive Business

July 8, 2024

Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to drive effective business decisions. But, the sheer volume and complexity…

Insertion Order sample for resource directory

Insertion Order

April 9, 2024

This two-page insertion order example is contributed by the Massachusetts Medical Society. The document is an example of an IO used for event sponsorship and includes terms & conditions on the second page.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Sustainability Pledge for Event Exhibitors

March 22, 2024

This guide shows how exhibitors can pledge to support a more sustainable event.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Strategy Map – Membership

March 21, 2024

This concise single-page document outlines strategy, objectives, and KPIs over a 3-year period for an association marketing strategy.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

5 Ways Your Sales Team Can Overcome the Biggest Prospecting Pitfall

April 10, 2023

60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?

Executive Take: Bridging the Gap Between Leadership and Business Development Teams

April 3, 2023

Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month’s Executive Take, we asked four association executives:  How can associations bridge the gap between leadership and business development teams?

Executive Take: Customer Outreach Strategy

March 6, 2023

This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.