Showing 1-10 of 15.

5 Ways Your Sales Team Can Overcome the Biggest Prospecting Pitfall

April 10, 2023

60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?

Executive Take: Bridging the Gap Between Leadership and Business Development Teams

April 3, 2023

Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month’s Executive Take, we asked four association executives:  How can associations bridge the gap between leadership and business development teams?

Executive Take: Customer Outreach Strategy

March 6, 2023

This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.

Press Release: Professionals for Association Revenue (PAR) Announces Colleen McKenna of Intero Advisory as the Recipient of the 2022 PAR GOAT Award

January 24, 2023

Towson, MD, January 23, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

Producer Toolbox: RevUP Summit Takeaway Action Worksheet

January 4, 2023

Use this worksheet to help put your lessons learned at the RevUP Summit into action.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Infectious Diseases Society of America (IDSA) Announced as 2022 Recipient of Pierre PARtnership Award

December 19, 2022

Towson, MD, December 19, 2022 – The Professionals for Association Revenue (PAR) is pleased to announce Infectious Diseases Society of America (IDSA) as the 2022 Recipient of the Pierre PARtnership Award. This award recognizes association programs, events, and staff experiences that positively align mission and business.

Pierre PARtnership Award Finalists Announced: Recognizing Association Business Innovation

November 29, 2022

Towson, MD, November 29, 2022 – The Professionals for Association Revenue (PAR) has announced the 2022 Finalists of the Pierre PARtnership Award recognizing business forward association programs, events, and staff experiences that align mission and business. Finalists will discuss their work and the award will be presented during the RevUP Summit, December 7-8, in Annapolis, Maryland.

Producer Toolbox: Sales Report Template

November 19, 2022

An effective sales report is more than a collection of metrics and data. It is how effective sales teams set, communicate and track their business development goals and efforts with the rest of their organization. This sales report download is available to all PAR members.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

How to Grow Your Membership With Active and Engaged Volunteers

November 16, 2022

Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.

Is Your Association Ready for Corporate Sponsorship Investment?

November 3, 2022

Successful corporate sponsorship programs benefit both professional members as well as the sponsoring organization. But sometimes the word ‘corporate’ is an unwelcomed word when talking with association leadership and board members. Discover how to improve the conversation and begin assessing your association’s readiness for corporate sponsorship investment with expert Lori Zoss Kraska.