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Join Allan Hirsh, author, advisor, certified WHY trainer and media host as he shares the importance of defining your association’s “WHY?”. Allan will provide concepts around the value of understanding and embracing your association’s WHY…
Join PAR members from the Society for Clinical Research Sites (SCRS) as we explore association sales strategies in 2021. Learn more about how associations are responding to the impact that the pandemic continues to have…
Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.
Get to know Susan Young, the Director of Sales and Business Partnerships for the Institute of Food Technologists , in this edition of “Meet a Member.”
A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.
Hi-Fidelity is a full-service program development, business development, marketing, technology and publishing company and the focus of this edition of “PARtners at Work.”
Time is valuable to you and your clients. Follow these three steps to make your sales conversations meaningful and purposeful.
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron.
Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.
We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.