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Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. In this webcast,…
There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.
COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work to improve our associations’ bottom lines, closing sales in this…
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how COVID has shifted the sponsorship paradigm with the Co-Conveners…
Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.
PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. Community is more critical than ever, and our hope is to help association teams approach their work now with new resources and support from peers and subject matter experts. Sharing the ideas and successes of our PAR member organizations can help all of us grow our associations together towards the future of business development.
Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations? Learn what successful associations are doing to shorten the gap in their…
Top Takeaways from Client Concerns: Closing the Gap on Event Performance. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about the return of in-person events. Participants discussed common concerns heard from clients, how to handle risk mitigation, and how to overcome certain event objections.
As associations return to events for 2021 and beyond, every audience is dealing with a variety of unkowns that are likely delaying or discontinuing sponsor investment. Which risk factor has had the greatest impact on your team’s ability to close sponsor revenue now?
Rick Borry, Teri Carden, Mike Thompson, Sean Soth
Your association’s non-dues programs can be a strategic boon to membership, events and education when properly framed into an association’s strategy. Join PAR member associations as our panel shares unique approaches to event, education, content…