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Executive VP of Global Products
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PAR E-Newsletter is the bi-weekly digital for PAR members everywhere!
Teaming Up with Tech
Digital Revenue Strategy
How is your team adapting digital revenue resources?
Take the Association Business Development Survey.
Poll: Growth Mindset
A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.
3 Keys for Association Marketing Teams to Support Their Sales Teams
When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).
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Revenue Renegades: Top Takeaways From Marketing Your Marketing
Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.
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Meet a Member: Carrie Hartin, President of Sales, Solutions and Services, MCI
Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of “Meet a Member.”
Poll: Marketing Your Marketing
Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?
Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Mike Thompson
Meet panelist Mike Thompson who will join us for Webcast New Ideas for Non-Dues Revenue Success. Mike Thompson is the CEO of SVI, a talent development and training company that owns and operates Learner Mobile- an award-winning next generation learning software platform. As one of the most forward-thinkers in leadership and business, Mike is a sought-after speaker who has delivered keynote speeches to hundreds of audiences across Asia, Europe, and North and South America.
PAR Mission: To inspire revenue growth for association professionals through knowledge, resources and community.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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