May is Digital Revenue Month WELCOME! EXPLORE Learn More > Jimmy Bechtel
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Jay Ablondi
Executive VP of Global Products
Register Now How Associations Can Successfully Deliver Digital Revenue PAR Webcast Series Wed May 18, 2 - 3pm ET Kimberly Bottom
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Evan O'Neill
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Landscape Survey: Association Business Development PARTICIPATE TODAY Revenue Insights and Ideas for Association Teams GET PAR NEWSLETTERS Join PAR and gain insights and ideas from association peers, partners and other subject matter experts.
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Teaming Up with Tech

Digital Revenue Strategy

April 29, 2022

How is your team adapting digital revenue resources?

Take the Association Business Development Survey.

Poll: Growth Mindset

A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.

3 Keys for Association Marketing Teams to Support Their Sales Teams

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Marketing Your Marketing

Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Meet a Member: Carrie Hartin, President of Sales, Solutions and Services, MCI

Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of “Meet a Member.”

Poll: Marketing Your Marketing

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Mike Thompson

Meet panelist Mike Thompson who will join us for Webcast New Ideas for Non-Dues Revenue Success. Mike Thompson is the CEO of SVI, a talent development and training company that owns and operates Learner Mobile- an award-winning next generation learning software platform. As one of the most forward-thinkers in leadership and business, Mike is a sought-after speaker who has delivered keynote speeches to hundreds of audiences across Asia, Europe, and North and South America.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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Slide Webvent Society for Clinical Research Sites The Association for Packaging and Processing Technologies NACS Slide Hi-Fidelity Group Inc. IFT The Successful Firm Project MCI