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Register Now 5 Ways Your Business Development Team Can Leverage AI PAR Webcast Series Wed, February 21 @ 2 - 3pm ET Jay Blankenship
Discover the competencies and support needed for associations to develop and deliver sustainable non-dues revenue programs. Get the Full Report Today PAR Non-Dues Revenue Performance Report The road to advancing association revenue starts here! revupsummit.org REGISTER TODAY A pathway to healthier association revenue. Join the PAR community today! Resources for Improving Association Business Development

PAR Industry Research

Exclusive association business insights for revenue performance.

Press Release: Professionals for Association Revenue (PAR) Launches Website Focused on Professional Development and Business Growth.

Towson, MD, January 19, 2021 – Officially launching this week, Professionals for Association Revenue (PAR) is on a mission to inspire revenue growth for association professionals through knowledge, resources and community.

Marketing Your Mission, Part Two: Integrating Your Mission Statement

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

Poll: Revenue Strategy

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

Connecting with Business Partners During COVID-19: OnPAR-Ep3

Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

Meet a Member: Susan Young, Director Sales and Business Partnerships, Institute of Food Technologists (IFT)

Get to know Susan Young, the Director of Sales and Business Partnerships for the Institute of Food Technologists , in this edition of “Meet a Member.”

Marketing Your Mission, Part One: Identify Your Mission Statement

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


Attain valuable CAE credit hours through PAR's ongoing live webcast program.


Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

Power up your Revenue Potential!


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