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What Are You Thinking?

January 8, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

Marketing Your Mission, Part One: Identify Your Mission Statement

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

PARtners @ Work: Hi-Fidelity Group

Hi-Fidelity is a full-service program development, business development, marketing, technology and publishing company and the focus of this edition of “PARtners at Work.”

3 Steps to Meaningful Conversation: OnPAR-Ep2

Time is valuable to you and your clients. Follow these three steps to make your sales conversations meaningful and purposeful.

3 Questions: The Role Revenue Plays in Developing New Ideas

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron. 

Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

How to Prioritize Your Association’s Tech Decisions

We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.

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