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Evolve Your Event Into a Can’t Miss Experience

Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.

Executive Take: How Can Associations Enhance Corporate Partnership Value?

This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.

6 Mindset Shifts to Improve Your Association in 2023 {Video}

Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.

Press Release: Professionals for Association Revenue (PAR) Announces Colleen McKenna of Intero Advisory as the Recipient of the 2022 PAR GOAT Award

Towson, MD, January 23, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

Learn How to Speak the ‘Audio Visual Lingo’ and Save Big on Your Next Event

Association event planning teams will agree: Events are expensive. From venue costs to catering and décor, an association’s allotted budget can quickly feel insufficient. When it comes to audio visual needs, knowing where to spend and where to save can make a big impact on your budget… and your event’s bottom line. In this edition of “PARtners at Work,” we learn some cost saving tips from Show Gear Productions.

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


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