HIT YOUR MARK JOIN PAR SEPTEMBER IS MARKETING FOR BUSINESS MONTH Learn More > DAN KOWITZ JSB PARTNERSHIP CONSULTANTS Register Now SEAN SOTH PAR Association Growth Mindset: Transforming Teams, Programs and Purpose BRUCE ROSENTHAL PARTNERSHIP PROFESSIONALS NETWORK PAR Webcast Series Wed, October 20, 1 - 2 pm ET Association Executives Share Why PAR is needed NOW. Watch Video Landscape Survey:
Association Business Development

Sharing Your Vision with Video

September Poll

September 1, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

Poll: Are your non-dues programs valued inside and out?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

PARtners @ Work: Learner Mobile

We think PAR’s association partners do some pretty great work! In our “PARtners at Work” series, we highlight the different ways they are impacting our…

Best Ways to Develop Your Team Now: OnPAR-Ep10

Changing work environments and new look teams can make it challenging for association leadership to provide meaningful and accessible professional development. In this OnPAR Video Short, top association executives from our PAR Leadership Advisory Board answer the question, “How can association professionals best develop their teams now?”

The New Race for Relevance: 5 Radical Changes for Associations

Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.

Poll: Are Your Metrics Improving Revenue Health?

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

10 Ways to Close More Sales Deals, Faster

COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work…

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


Attain valuable CAE credit hours through PAR's ongoing live webcast program.


Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

Power up your Revenue Potential!


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