HIT YOUR MARK JOIN PAR SEPTEMBER IS MARKETING FOR BUSINESS MONTH Learn More > DAN KOWITZ JSB PARTNERSHIP CONSULTANTS Register Now SEAN SOTH PAR Association Growth Mindset: Transforming Teams, Programs and Purpose BRUCE ROSENTHAL PARTNERSHIP PROFESSIONALS NETWORK PAR Webcast Series Wed, October 20, 1 - 2 pm ET Association Executives Share Why PAR is needed NOW. Watch Video Landscape Survey:
Association Business Development
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Sharing Your Vision with Video

September Poll

September 1, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

PARtners @ Work: Webvent

Sponsored webcasts are one way to increase nondues revenue, even while so many association products and programs are on the decline. Webvent, a webcast management system, reports that sponsored webcasts are up 20% from last year for their clients. Additionally, Webvent clients have seen anywhere from a 26% to 150% increase in attendance per webcast in 2020.

3 Keys for Association Marketing Teams to Support Their Sales Teams

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

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Managing Your Relationship with Your CRM

Customer relationship management (CRM) software is the hottest and fastest growing software on the market. By 2025, it’s expected to reach over $80 billion dollars in revenue. But bring up the term “CRM” to your colleagues and you will likely invoke a smile or a squirm — and often both.

What’s the most important sales skill in the new 2020?

Selling in the new 2020 and beyond will require business development skills to evolve and adapt to new market conditions and opportunities.

Poll: Value Proposition

An association’s value proposition often offers a key point of interest and investment for members and business partners alike.

Meet a Member: Mark Jankowski, President Amplified Learning

Get to know PAR Leadership Advisory Board member, Mark Jankowski, in this edition of “Meet a Member” Mark is currently working with a group of 30 CEOs to help develop strategy and grow as leaders and individuals during this challenging time.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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