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Are Your Sponsors Signing On in 2021?
How is your team adapting digital revenue resources in 2021?
Take the 2021 Association Business Development Survey.
Whether change is intended or forced, it’s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a “Why Change?” mindset, pointing to past performance as a measure of success.
Sponsored webcasts are one way to increase nondues revenue, even while so many association products and programs are on the decline. Webvent, a webcast management system, reports that sponsored webcasts are up 20% from last year for their clients. Additionally, Webvent clients have seen anywhere from a 26% to 150% increase in attendance per webcast in 2020.
Customer relationship management (CRM) software is the hottest and fastest growing software on the market. By 2025, it’s expected to reach over $80 billion dollars in revenue. But bring up the term “CRM” to your colleagues and you will likely invoke a smile or a squirm — and often both.
Selling in the new 2020 and beyond will require business development skills to evolve and adapt to new market conditions and opportunities.
PAR Mission: To inspire revenue growth for association professionals through knowledge, resources and community.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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