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The Home for Association Business Development Champions
PAR helps association professionals build stronger, more sustainable businesses through
practical knowledge, proven resources, and a community that understands the work.
Built for the business of associations
PAR is a membership community for professionals with a vested interest in advancing association business. We connect people, ideas, strategies, and tools that help associations grow revenue, strengthen value, and make confident decisions.
Our mission: Inspiring revenue growth for association professionals through knowledge, resources, and community.
Revenue growth is a team sport
Association revenue responsibility does not live in one department. PAR supports professionals across the organization, including:
- Chief operating officers and executive leaders
- Business development and partnership professionals
- Membership and marketing leaders
- Education, events, and strategic growth teams
Different roles. Shared responsibility. Better association business.
The PAR community comes together at RevUP Summit.
Learn from peers. Build the relationships that move your work forward.
Leave with practical ideas you can put to use.
RECENT HIGHLIGHTS
Association Business Week: Mission-Driven Sales for Every Association Professional
Sean Soth, Jen Smith, John Bacon, Brittany Shoul
WATCH ON DEMAND On Tuesday, April 28, join us for an open-access, 90‑minute virtual event designed to energize, connect, and equip association professionals with tools…
How Coaching Turns Knowledge into Revenue
Association leaders face unique revenue challenges that require more than one-size-fits-all answers. Many professionals are turning to coaching for focused, one-on-one support tailored to their urgent needs — helping them move beyond insight and into measurable action. That’s why PAR recently launched its new Growth Coaching program led by Lewis Flax, president of Flax Associates.
Set Your Priorities Straight for 2026
PAR’s Greatest of All Twenty Twenty-Five association revenue producers gave out transformative, practical advice during the 5th Annual PAR GOAT Awards on Jan. 21. In case you missed it, we rounded up the top priorities that associations should set for 2026 to boost short- and long-term growth, according to GOATs Dan Cole, Krystle Kopacz, Carrie McIntyre, and Brittany Shoul.
4 Strong Strategies and Bold Ideas for 2026
As you lean into 2026, who better to take advice from than the GOATs? We tapped the wisdom of PAR’s 2025 “greatest of all time” association revenue producers — Audio Video Integrated Experience Association’s Dan Cole, Revmade’s Krystle Kopacz, Navigate’s Carrie McIntyre, and MCI’s Brittany Shoul. Here, they tackle one big question: “What’s your strongest strategy or boldest idea to come out of 2025 that you plan to build on in 2026?”
Press Release: PAR Welcomes Four New Leadership Advisory Board Members
Towson, MD, January 15, 2026 – Professionals for Association Revenue (PAR), the leading network of association executives advancing revenue and business development excellence, is pleased to announce the appointment of four new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role that strong leadership serves in pioneering new ideas for association business.
RevUP’s Best Lessons to Carry Into the New Year
Looking for some fresh inspiration to shape your course in 2026? In a follow-up webinar to PAR’s popular RevUP 2025 Summit, hosted by Jay S. Daughtry, M.Ed., of Intuto, some of the best minds in association business development reflected on insights from the summit and how associations can translate these ideas into action.
Connect With Revenue-Minded Association Leaders From
PAR Toolbox & Resource Directory
Save time, learn from others, and benchmark your work with your peers.
Education
Learn practical strategies through PAR’s education sessions, designed for association professionals driving business and revenue growth.
Coaching
Get focused guidance, perspective, and support to move your association’s business priorities forward.
Accelerators
Connect with peers in small, purposeful groups built to share challenges, exchange ideas, and create momentum together.
Power up your Revenue Potential!