PAR 2024 GOAT Award Recipient National Rural Electric Cooperative Association (NRECA) SVP, Eductation Training and Events Erin Pressley, CAE Register Now Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition Wed, February 19, 2025
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Carrie McIntyre Addy M. Kujawa, CAE, DES Navigate American Alliance of Orthopedic Executives
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RECENT HIGHLIGHTS

Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

Poll: Partner Programs

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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