April 27 - May 1
Truth Initiative
RECENT HIGHLIGHTS
RevUP 2025: Taking Care of Association Business and Embracing Change
Working in the association industry comes with a certain awareness: most people outside of it lack understanding of what the work really involves, or the impact it creates. But those working in association revenue-producing roles often experience a similar disconnect internally. Find out why the RevUP Summit connected association colleagues in a new way and with a shared purpose.
Press Release: Society of Critical Care Medicine Honored with 2025 Pierre Award for Advancing ICU Care
The Society of Critical Care Medicine (SCCM) has been awarded the esteemed 2025 Pierre Award, recognizing its groundbreaking ICU Centers of Excellence (COE) program, which is transforming patient care and collaboration in Intensive Care Units worldwide.
The Octopus Association? Why Your Many-Armed Organization Might Benefit From This Organizational Model
At a time when so much of the conversation in the association community centers on AI integration, this article looks as a business model focused on something equally critical: the intelligence of an organization’s people.
Beyond the Event: Building Business Value Through Strategic Operations and Engagement
Associations thrive where innovation meets operational excellence. This session offers practical strategies to align event operations with member expectations, fuel culture-driven engagement, and build scalable…
Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing
In today’s hyper-connected, always-online economy, the traditional battlefield of sales has evolved. No longer confined to cold calls and handshake meetings, the modern sales arena…
Cash In, Cut Costs: Winning Revenue Tactics for Your Expo and Sponsorship Programs
Rich Vallaster, Michelle Mobley
Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative…
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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