PAR Announces Matchbox as First Pathway PARtner

Towson, MD, May 28, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to inspiring association business development, today announced Matchbox as the first Pathway PARtner. This new partnership program connects PAR members with trusted solution providers who value the business sustainability of their association clients and the impact that revenue health can have on the industries associations serve. Pathway PARtners are aligned with PAR’s work and initiatives focused on association sustainability through improved business development practices and ideas.

"The business environment for associations continues to shift while executives require new methods of delivering value and driving revenue for their associations," said Sean Soth, PAR founder and advisory board chair.

"Our mission is to empower our members with the knowledge, resources, and community support they need to advance business development and revenue strategies,” said Soth. “We're pleased to welcome Matchbox as our inaugural Pathway PARtner and provide our members with access to their innovative solutions.  We have appreciated Matchbox’s approach to digital experiences and the impact industry initiatives can have on association business outcomes."

Matchbox helps associations to develop new and sustainable revenue streams through their platform and services for the design and delivery of digital initiatives - dynamic online experiences designed to achieve strategic goals for revenue growth, education, or member engagement.

"Aligning with PAR's mission, our goal is to revolutionize how associations generate revenue by sharing the knowledge and tools to create successful digital initiatives that are proven to deliver value to members and industry partners,” said Michelle Brien, Vice President of Marketing at Matchbox. “We look forward to working closely with PAR members to help them achieve meaningful engagement with their communities and healthy revenue growth for their organization."


About Professionals for Association Revenue (PAR): PAR is pioneering the home for association business development. From business development and non-dues revenue, membership strategies and marketing acumen, leadership and operational excellence, PAR offers the opportunities, strategies and techniques that lead to better business outcomes for associations.  Learn more about membership for your association: or register for the annual RevUP Summit

Brittany McCarron, Director of Marketing
Professionals for Association Revenue (PAR)


About Matchbox: Matchbox provides a ground-breaking platform to help organizations create successful digital initiatives and dynamic online experiences. Want to generate more revenue? Foster deeper engagement for your attendees? Pilot a new program? Matchbox has the knowledge, technology, and people to make that happen. Using our templates and resources, co-created with and for associations, what used to take months to plan now takes minutes to create. Matchbox’s digital initiative approach helps associations think strategically about revenue growth and member engagement when launching online programs for new member onboarding, digital summits, collaborative problem-solving, engagement with volunteers, vendor showcases, and more! Learn more at:

Michelle Brien, VP Marketing