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How to Keep Corporate Sponsor Investment in Your Association

Associations are no longer the obvious advertising choice for corporations looking to connect with consumers. Digital outlets, social media channels and corporate websites mean companies have choices – and associations have competitors. But how do associations beat out the competition to increase and keep corporate sponsor investment?

3 Tips for Selling During Times of Economic Uncertainty

Economic uncertainty means different things to different people. But if you are in the business of sales, we think you’ll agree: selling in 2022 is challenging. Global sales and marketing advisor Ryan Dohrn shares three tips for sales teams to survive and thrive during times of disruption.

Poll: Association Revenue Forecasting is Cloudy With a Chance of ROI

Association revenue forecasting takes many shapes depending on the department. Take this one-question poll to share how your association is forecasting for revenue.

PAR RevUP Summit Announced, In-Person Conference Focused on Advancing Association Revenue

Towson, MD, August 11, 2022 – The Professionals for Association Revenue (PAR) has announced the launch of the RevUP Summit, a conference focused on the insights needed to advance association revenue. The RevUP Summit is uniquely positioned to provide opportunities to improve revenue strategy and approach as Professionals for Association Revenue is dedicated to supporting professionals and teams with revenue-generating responsibilities.

Poll: Does Your Association Have a Fresh Perspective on Partnerships?

Corporate sponsorship goes beyond selling conferences and events. A strong corporate partnership program can transform an association by providing the revenue needed to advance its mission. Is your association taking advantage of three key corporate partnership opportunities?

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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