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The Home for Association Business Development Champions
PAR helps association professionals build stronger, more sustainable businesses through
practical knowledge, proven resources, and a community that understands the work.
Built for the business of associations
PAR is a membership community for professionals with a vested interest in advancing association business. We connect people, ideas, strategies, and tools that help associations grow revenue, strengthen value, and make confident decisions.
Our mission: Inspiring revenue growth for association professionals through knowledge, resources, and community.
Revenue growth is a team sport
Association revenue responsibility does not live in one department. PAR supports professionals across the organization, including:
- Chief operating officers and executive leaders
- Business development and partnership professionals
- Membership and marketing leaders
- Education, events, and strategic growth teams
Different roles. Shared responsibility. Better association business.
The PAR community comes together at RevUP Summit.
Learn from peers. Build the relationships that move your work forward.
Leave with practical ideas you can put to use.
RECENT HIGHLIGHTS
Peer Reviewed by AAOE
The American Alliance of Orthopaedic Executives (AAOE) profiles a select group of companies on its AAOE Short ListTM who offer high-value musculoskeletal business products, services…
Press Release: PAR Announces New Leadership Advisory Board Members
Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, is pleased to announce the appointment of five new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role strong leadership serves in pioneering new ideas for association business.
The C-Suite Advantage: Elevating the Sales Process in Associations
Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Do Your Products Deliver What Your Market Needs?
Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.
Press Release: Multiview Joins PAR as Pathway PARtner
Professionals for Association Revenue (PAR) announces Multiview as its newest Pathway PARtner. By connecting associations to their audiences through digital media, Multiview helps associations engage and grow their membership while earning additional revenue through advertisement sales.
Press Release: PAR Announces Erin Pressley of NRECA as the Recipient of the 2024 PAR GOAT Award
Towson, MD, January 15, 2025 – The Professionals for Association Revenue (PAR) is proud to announce Erin Pressley, CAE, SVP Education, Training and Events for the National Rural Electric Cooperative Association (NRECA), as the recipient of the 2024 PAR GOAT (Greatest of All Twenty-Twenty-Four) Award.
Connect With Revenue-Minded Association Leaders From
PAR Toolbox & Resource Directory
Save time, learn from others, and benchmark your work with your peers.
Education
Learn practical strategies through PAR’s education sessions, designed for association professionals driving business and revenue growth.
Coaching
Get focused guidance, perspective, and support to move your association’s business priorities forward.
Accelerators
Connect with peers in small, purposeful groups built to share challenges, exchange ideas, and create momentum together.
Power up your Revenue Potential!