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Wed, May 21, 2025 - 2:00PM - 3:00PM (EDT) Jay Ablondi John Bacon Massachusetts Medical Society
Director of Business Development
ASAE
VP, Sales & Partner Experience
Sean Soth Professionals for Association Revenue (PAR)
Founder & Leadership Advisory Board Chair
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Tara Puckey Lacey Houston Radio Television Digital News Association
Executive Director
MCI USA
AVP, Client Partnership & Performance
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RECENT HIGHLIGHTS

Executive Take: How Can Associations Enhance Corporate Partnership Value?

This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.

6 Mindset Shifts to Improve Your Association in 2023 {Video}

Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

Producer Toolbox: RevUP Summit Takeaway Action Worksheet

Use this worksheet to help put your lessons learned at the RevUP Summit into action.

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Executive Take: How Can Associations Increase Revenue in 2023?

Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.

Poll: Does Your Association Have a Plan to Reach 2023 Goals?

Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2023. Is your association setting goals for the year ahead? Take this one question poll.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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