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RECENT HIGHLIGHTS

RTDNA’s Bold Event Changes and Data to Drive Sponsorship (S2:E4)

If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the Executive Director of the Radio Television Digital News Association (RTDNA). In 2021, RTDNA shrank the size of their event and has made bold decisions ever since aimed at fulfilling the event purpose: meaningful connection. Listen to the episode to find out how they are doing it. Plus, hear from Joe Colangelo (Bear Analytics) and event expert Vinnu Deshetty on how to use data to drive the ultimate sponsor engagement for your next event.

Executive Take: One Question That Matters Most

What’s one question every association should ask of a prospective service provider before a relationship begins? That’s the question we asked of service providers themselves in PAR’s Executive Take feature.

Association Business Development Check-In Meetings Agenda

Regular and consistent 1:1 check-in meetings between association leaders and sales or business development staff are a way to show support, ensure ongoing success, and…

How to Turn the Volume Button Down on Volatility

Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.

Meet a Member: Camille Walker, APHL

Camille A. Walker is the Manager of Corporate Relations for the Association of Public Health Laboratories (APHL) and is profiled in this month’s PAR “Meet a Member.”

Buyer’s Journey Story Resource

This resource will help you map your association’s story journey to each stage of the buyer’s journey.

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PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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