Business Development

Showing 51-60 of 84.

Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

November 18, 2021

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

October 28, 2021

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

3 Keys for Association Marketing Teams to Support Their Sales Teams

September 27, 2021

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Sales KPIs Every Association Team Needs

August 12, 2021

Top Takeaways from Sales KPIs Every Association Team Needs. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about most used KPIs and metrics. Participants shared which metrics are most important to track daily, weekly or monthly, and discussed the concept of tracking numbers to improve instead of to prove.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Best Ways to Develop Your Team Now: OnPAR-Ep10

July 19, 2021

Changing work environments and new look teams can make it challenging for association leadership to provide meaningful and accessible professional development. In this OnPAR Video Short, top association executives from our PAR Leadership Advisory Board answer the question, “How can association professionals best develop their teams now?”

10 Ways to Close More Sales Deals, Faster

June 22, 2021

COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work to improve our associations’ bottom lines, closing sales in this…

3 Questions: How COVID Has Shifted the Sponsorship Paradigm

June 21, 2021

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how COVID has shifted the sponsorship paradigm with the Co-Conveners…

Revenue Renegades: Top Takeaways From Six Figure Engagement: Associations Share Their Approach

June 17, 2021

Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From What Your Sales Manager Wants to Know

May 27, 2021

Top Takeaways from What Your Sales Manager Wants to Know: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the relationship a sales team has with their manager and what specific key points the sales manager wants to hear from their team on a regular basis. Participants discussed sales goals, measurements and more to conclude PAR’s May theme of great sales teams.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Characteristics of High Performing Sales Teams: OnPAR-Ep9

May 19, 2021

Despite the changes and challenges to our associations, high performing sales teams are able to find ways to continue to work towards revenue health. Watch this week’s OnPAR Video Short as Author Mary Byers, CAE shares her insight into how great sales teams worked to maintain stability in a time of uncertainty during the previous year.