Podcasts

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10 Ways to Close More Sales Deals, Faster

COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work to improve our associations’ bottom lines, closing sales in this…

3 Questions: How COVID Has Shifted the Sponsorship Paradigm

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how COVID has shifted the sponsorship paradigm with the Co-Conveners…

Revenue Renegades: Top Takeaways From Six Figure Engagement: Associations Share Their Approach

Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Meet a Member Organization: SCRS and Jimmy Bechtel, VP Site Engagement

PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. Community is more critical than ever, and our hope is to help association teams approach their work now with new resources and support from peers and subject matter experts. Sharing the ideas and successes of our PAR member organizations can help all of us grow our associations together towards the future of business development.

What Sponsors Want from Your Event and Your Sales Team: Pros and Peers Share

Wed, June 30, 2021 – 12:00PM – 12:45PM (EST)

Dan Kowitz, Bruce Rosenthal

Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations?  Learn what successful associations are doing to shorten the gap in their…

Revenue Renegades: Top Takeaways From Client Concerns: Closing the Gap on Event Performance

Top Takeaways from Client Concerns: Closing the Gap on Event Performance. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the return of in-person events. Participants discussed common concerns heard from clients, how to handle risk mitigation, and how to overcome certain event objections.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Poll: Addressing Event Risk for Your Sponsors

As associations return to events for 2021 and beyond, every audience is dealing with a variety of unkowns that are likely delaying or discontinuing sponsor investment. Which risk factor has had the greatest impact on your team’s ability to close sponsor revenue now?

New Ideas for Non-Dues Revenue Success

Wed, August 18, 2021 – 1:00PM – 2:00PM (EST)

Rick Borry, Teri Carden, Mike Thompson, Sean Soth

Your association’s non-dues programs can be a strategic boon to membership, events and education when properly framed into an association’s strategy. Join PAR member associations as our panel shares unique approaches to event, education, content…

Key Metrics for Association Revenue

Wed, July 21, 2021 – 1:00PM – 2:00PM (EST)

Sean Soth

Non-dues to recurring membership, PAR members discuss the metrics that guide their teams and executive leadership. This discussion will focus on measurement and reporting for successful programs.

Sales KPIs Every Association Team Needs

Wed, August 11, 2021 – 12:00PM – 12:30PM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other Revenue Renegades!