Podcasts

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Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.

Poll: Creating Customer Connections that Count

As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.

Maximize Nondues Revenue with a Simple Approach

Developing and rethinking association offerings can be a complex process – but some associations are finding it doesn’t have to be. Here’s why a simple approach to nondues revenue could make sense for your organization.

Managing Your Relationship with Your CRM

Customer relationship management (CRM) software is the hottest and fastest growing software on the market. By 2025, it’s expected to reach over $80 billion dollars in revenue. But bring up the term “CRM” to your colleagues and you will likely invoke a smile or a squirm — and often both.

Member Meet-Up: Presenting Digital Revenue Ideas

Thu, May 26, 2022 – 12:00PM – 12:30PM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!

Poll: Digital Non-Dues

Non-dues revenue is critical for association teams to grow, gain market share and innovate with industry partners. But working to gain approval, implementation and execution can sometimes cause analysis paralysis. Take this one-question poll to share how your association is approaching non-dues revenue.

Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership

In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.

Approach Your Suppliers as Collaborators and Improve Revenue

As more associations get back to a familiar business model in a post-pandemic environment, there is opportunity to change the way organizations are approaching industry suppliers. PAR Leadership Advisory Board Chair Sean Soth shares how association leadership teams can develop a flexible approach to business development to collaborate with industry suppliers.

Poll: When Finance and Sales Align

Shared organizational objectives are a critical success factor for associations. How is the relationship between your finance and business development? Take this 1-question poll to see how it compares with other industry peers.

April Showers: Association Revenue Rainmakers Prepare for Q2

Wed, April 13, 2022 – 12:00PM – 12:30PM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!