July is Mental Health Month WELCOME! EXPLORE Landscape Survey: Association Business Development PARTICIPATE TODAY Revenue Insights and Ideas for Association Teams GET PAR NEWSLETTERS Join PAR and gain insights and ideas from association peers, partners and other subject matter experts.
PAR E-Newsletter is the bi-weekly digital for PAR members everywhere!
Association Executives Share Why PAR is needed NOW. Watch Video

Connect Confidently

Poll: Mental Health Awareness

How is your team adapting digital revenue resources?

Take the Association Business Development Survey.

Revenue Renegades: Top Takeaways From Sales KPIs Every Association Team Needs

Top Takeaways from Sales KPIs Every Association Team Needs. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about most used KPIs and metrics. Participants shared which metrics are most important to track daily, weekly or monthly, and discussed the concept of tracking numbers to improve instead of to prove.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Poll: Are your non-dues programs valued inside and out?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

PARtners @ Work: Learner Mobile

We think PAR’s association partners do some pretty great work! In our “PARtners at Work” series, we highlight the different ways they are impacting our…

Best Ways to Develop Your Team Now: OnPAR-Ep10

Changing work environments and new look teams can make it challenging for association leadership to provide meaningful and accessible professional development. In this OnPAR Video Short, top association executives from our PAR Leadership Advisory Board answer the question, “How can association professionals best develop their teams now?”

The New Race for Relevance: 5 Radical Changes for Associations

Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.

Poll: Are Your Metrics Improving Revenue Health?

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...


Attain valuable CAE credit hours through PAR's ongoing live webcast program.


Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

Power up your Revenue Potential!


Slide Webvent Society for Clinical Research Sites The Association for Packaging and Processing Technologies NACS Slide Hi-Fidelity Group Inc. IFT The Successful Firm Project MCI