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What Are You Thinking?

January 8, 2021

How is your team adapting digital revenue resources in 2021?

Take the 2021 Association Business Development Survey.

3 Questions: Sponsorship in 2020 and Beyond

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

4 Tips to Help Associations Build Programs Customers Want

Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.

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Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms

A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?

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Why Associations Should Focus on Tomorrow: OnPAR-Ep1

Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.

Jump Into Video: How to Plan and Execute Video Marketing

You’ve decided to incorporate video into your association’s marketing plan. It’s a smart move — in 2020, video is the most commonly used format in content marketing, overtaking blogs and infographics. And with in-person events going by the wayside indefinitely, video allows associations to connect to their members in more personal ways.

Poll: Time Management

Time management is a critical success factor for all business development personnel, but many associations include their BD teams in a large amount of non-sales activity.

PAR Mission:  To inspire revenue growth for association professionals through knowledge, resources and community.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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