PAR 2024 GOAT Award Recipient National Rural Electric Cooperative Association (NRECA) SVP, Eductation Training and Events Erin Pressley, CAE Register Now Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition Wed, February 19, 2025
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Carrie McIntyre Addy M. Kujawa, CAE, DES Navigate American Alliance of Orthopedic Executives
Professionals For Association Revenue Join the PAR community today! PAR is pioneering the home for association business and revenue health Pioneering the future of association business and revenue health. REGISTER TODAY 2025 Dates Announced! Join us November 4-6, 2025 in Annapolis, MD.

RECENT HIGHLIGHTS

Poll: Are your non-dues programs valued inside and out?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Best Ways to Develop Your Team Now: OnPAR-Ep10

Changing work environments and new look teams can make it challenging for association leadership to provide meaningful and accessible professional development. In this OnPAR Video Short, top association executives from our PAR Leadership Advisory Board answer the question, “How can association professionals best develop their teams now?”

The New Race for Relevance: 5 Radical Changes for Associations

Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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