PAR 2024 GOAT Award Recipient National Rural Electric Cooperative Association (NRECA) SVP, Eductation Training and Events Erin Pressley, CAE Register Now Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition Wed, February 19, 2025
2:00PM – 3:00PM (EST)
Carrie McIntyre Addy M. Kujawa, CAE, DES Navigate American Alliance of Orthopedic Executives
Professionals For Association Revenue Join the PAR community today! PAR is pioneering the home for association business and revenue health Pioneering the future of association business and revenue health. REGISTER TODAY 2025 Dates Announced! Join us November 4-6, 2025 in Annapolis, MD.

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Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition

Wed, February 19, 2025 – 2:00PM – 3:00PM (EST)

Carrie McIntyre, Addy M. Kujawa, CAE, DES

“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic…

Press Release: Popshap Joins PAR as Pathway PARtner

Towson, MD, October 11, 2024 – Professionals for Association Revenue (PAR), the premier community focused on enhancing business success for associations, is excited to announce Popshap as its newest Pathway PARtner. This partnership reflects a shared commitment to innovation within association events and recognizes Popshap’s extensive range of digital solutions. 

light bulb built by puzzle pieces to indicate finding new ideas beyond association dues

Top Non-Dues Revenue Ideas: What’s Working for Associations Today

While association dues remain a crucial revenue source, a strategic approach to discovering, implementing, and eventually sunsetting non-dues revenue initiatives is fundamental for associations working to align their mission with their business objectives. Learn how PAR’s RevUP Summit will help attendees not only find new non-dues revenue ideas but turn them into successful outcomes.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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